Why The Key To Reaching Your Goals Is Flexibility

(MENAFN- ValueWalk) Wharton's Marissa Sharif discusses her research on the use of emergency reserves in goal setting.

Anyone who has ever been on a diet or tried to quit smoking knows how difficult it can be to attain a personal goal. One nibble of a chocolate chip cookie or puff of a cigarette can feel like failure, making it tempting to give up altogether. But research from Wharton marketing professor offers something better than an all-or-nothing strategy. She recently spoke with about how including cheat days — which she calls 'emergency reserves' — can help people stay on track with their goals. Her findings also have implications for businesses that want to build stronger connections with their customers.

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