Tuesday, 02 January 2024 12:17 GMT

China Should Borrow Britain's Tobacco-Ban Logic, Not Its Law


(MENAFN- Asia Times) Britain's Tobacco and Vapes Bill, passed by Parliament in April and awaiting Royal Assent, would permanently bar the sale of tobacco to anyone born on or after January 1, 2009.

The measure is designed to create what British officials call a“smoke-free generation.” It does not force current smokers to quit. Instead, it raises the legal age of sale year by year, while also tightening controls on tobacco retailing, vaping, advertising, packaging and public use.

That design matters. Britain is not trying to ban smoking overnight. It is trying to change the market's default settings so that tobacco gradually stops recruiting new customers. In public-health terms, this is less a sudden prohibition than an intergenerational firewall.

That distinction is important for China, where the tobacco debate can too easily collapse into a false choice: preserve the status quo or impose an unrealistic ban. Britain's experiment suggests a third possibility - not immediate abolition, but long-term market denormalization.

The British case arrives with hard realities attached. Smoking still causes tens of thousands of deaths each year in England and imposes large health-care and productivity costs. Those numbers help explain why London has moved from ordinary tobacco control toward endgame thinking.

China does not face the same problem at the same scale. It faces a much larger one. China remains the world's largest producer and consumer of tobacco, with more than 300 million smokers.

A 2024 China CDC study found that current smoking prevalence among Chinese adults aged 15 and older was 23.2%, with higher rates in rural than urban areas. Beijing's Healthy China 2030 plan aims to reduce adult smoking prevalence to 20% by 2030, a goal that will be difficult to reach without stronger measures.

Still, China should resist the temptation to read Britain's bill as a ready-made blueprint. Britain is regulating a private-market habit in a relatively mature tobacco-control environment.

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Asia Times

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