(MENAFN- GlobeNewsWire - Nasdaq) According to Towards FnB, the global maternal nutrition market size is calculated at USD 35.79 billion in 2026 and expand to approximately USD 70.36 billion by 2035, registering at a CAGR of 7.8% from 2026 to 2035. This steady growth reflects the rising strategic importance of maternal nutrition within preventive healthcare and functional nutrition ecosystems worldwide.Ottawa, Jan. 05, 2026 (GLOBE NEWSWIRE) -- The global maternal nutrition market size
The market is expected to grow due to higher birth rates, leading to a shift in focus towards preventive healthcare, increased demand for maternal health services, and demand for products that support maternal health, among other similar activities.
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Access the Full Study Instantly | Download Sample Pages of the Report Now@ Key Highlights of the Maternal Nutrition Market
By region, Asia Pacific held the largest share of the maternal nutrition market in 2025 with 45%, while North America is expected to experience the fastest growth during the forecast period. By product, prenatal supplements led the maternal nutrition market in 2025 with a significant share of 40.4%. However, the postnatal supplements segment is projected to grow at a notable CAGR from 2026 to 2035. By nutrients, vitamins and minerals dominated the maternal nutrition market in 2025 with a major revenue share of 46.5%. In contrast, the omega-3 fatty acids segment is expected to grow at a strong CAGR between 2026 and 2035. By form, the tablets and capsules segment led the market in 2025 with a substantial revenue share of 42.5%. Meanwhile, the gummies segment is projected to experience significant growth at a notable CAGR from 2026 to 2035. By end use, the pregnancy segment was the leading contributor to the maternal nutrition market in 2025 with 42.6% of the revenue. The postpartum and lactation segment is expected to grow steadily at a strong CAGR through the forecast period from 2026 to 2035.
Maternal nutrition is transitioning from generic supplementation to precision-led, stage-specific nutritional support. Growth is increasingly driven by personalization, bioavailability science, and AI-assisted formulation rather than volume alone,” said Vidyesh Swar, Principal Consultant, at Towards FnB.
Impact of AI on the maternal nutrition market
Artificial intelligence
AI driven formulation tools simulate how nutrients behave in different delivery formats, including powders, gummies, ready to drink beverages, and fortified foods sweeteners Higher Awareness regarding Preventive Healthcare Fueling the Growth of the Maternal Nutrition Industry
The maternal nutrition market is observed to grow due to higher demand for rising awareness regarding preventive healthcare. Higher demand for products and supplements aiding the preconception, pregnancy, and postnatal period also helps to fuel the market's growth. Such supplements are full of nutritional elements such as vitamins Technological Advancements are Helpful for the Growth of the Maternal Nutrition Market
Technological advancements aiding personalization and customization are one of the major factors for the growth of the market. Technological advancements focus on personalization with the help of genetic testing data analytics View Full Market Intelligence@ Recent Developments in the Maternal Nutrition Market
In July 2025, the Ministry of Health, Nairobi, announced the launch of its Multiple Micronutrient Supplementation (MMS) Implementation Research Agenda. The main aim of the launch is to improve maternal nutrition in Kenya. In May 2025, the Department of Health (DOH), through the Philippine Multisectoral Nutrition Project, launched its Household Convergence Scorecard (HCSC) mobile application to keep a track of the health and nutrition for mothersand children within the first 1000 crucial days.
New Trends of the Maternal Nutrition Market
Higher demand for tailored solutions for issues majorly observed, such as fatigue, pre-eclampsia, and mood swings, is one of the major factors for the growth of the market. Higher demand for functional, organic, and healthier supplement and food options for the baby and the mother is another major factor for the growth of the market. Higher demand for bioavailable formulations also helps to fuel the growth of the market.
Maternal Nutrition Market Dynamics
What are the Growth Drivers of the Maternal Nutrition Market?
Factors such as rising awareness regarding mother and baby health in the postpartum period, higher demand for convenient options like gummies, capsules, and tablets, and higher demand for nutritional supplements helpful to support lactation, immunity, and bone health of the mother and the child are some of the major factors for the growth of the market. Higher demand for supplements helpful to cure postpartum depression and fulfill the nutrition gaps, which cannot be fulfilled with a regular diet, also helps to fuel the growth of the market. Easy availability of such products on various platforms also helps to fuel the growth of the market.
What Factors Are Limiting the Growth of the Maternal Nutrition Market?
Higher costs of supplements, medicines, fortified foods, and nutritional products that help to nurture a mother and a baby in the postpartum period may restrict the growth of the market. Such options may not be affordable for all types of consumers. Hence, it may hamper the market's growth due to non-suitability for price-conscious consumers. Hence, such issues altogether hamper the market's growth.
How is Product Innovation Supporting Growth in the Maternal Nutrition Market?
Intake of essential nutrients such as vitamins, minerals, iron, calcium, phosphorus, and other nutrients available in different forms, such as tablets, capsules, and gummies, helps to fuel the market's growth. Such forms are convenient, easy to carry, and easy to consume and are also easily absorbed by the body, further helpful for the growth of the market.
Product Survey of the Maternal Nutrition Market
| Product Category | Description or Function | Key Nutrients or Ingredients | Primary Use Stage | Representative Brands or Product Types |
| Prenatal Multivitamin Supplements | Core nutritional supplements designed to support maternal and fetal development. | Folic acid or methylfolate, iron, iodine, vitamin D, B vitamins | Preconception and pregnancy | Elevit, Nature Made Prenatal, Centrum Prenatal |
| Postnatal Multivitamin Supplements | Supplements formulated to replenish maternal nutrient stores after childbirth. | Iron, calcium, vitamin D, B12, biotin | Postpartum | Ritual Postnatal, New Chapter Perfect Postnatal |
| Maternal DHA and Omega-3 Supplements | Fatty acid supplements supporting fetal brain and eye development. | DHA, EPA, algae oil omega-3 | Pregnancy and lactation | Nordic Naturals Prenatal DHA, Minami MorEPA |
| Iron Supplements for Pregnancy | Targeted iron products addressing pregnancy-related anemia. | Ferrous fumarate, ferrous bisglycinate | Pregnancy | Maltofer, Slow-Fe Prenatal |
| Calcium and Vitamin D Supplements | Supplements supporting bone health for mother and fetus. | Calcium carbonate or citrate, vitamin D3 | Pregnancy and lactation | Caltrate Prenatal, Citracal |
| Folic Acid and Folate Supplements | Standalone folate products supporting neural tube development. | Folic acid, L-5-MTHF | Preconception and early pregnancy | Solgar Folate, Thorne Methylfolate |
| Maternal Protein Powders | High-protein nutritional powders formulated for pregnancy and lactation needs. | Whey protein, plant protein blends, added micronutrients | Pregnancy and lactation | Mama Protein, ProNatal Protein |
| Maternal Nutrition Shakes and RTD Drinks | Ready-to-drink beverages providing balanced calories and micronutrients. | Protein, DHA, calcium, iron, fiber | Pregnancy and postpartum | Enfamama, Similac Mom |
| Gestational Diabetes Nutrition Products | Specialized nutrition products for blood sugar control during pregnancy. | Low glycemic carbohydrates, fiber, chromium | Pregnancy | Clinical maternal nutrition formulas |
| Maternal Probiotic Supplements | Products supporting maternal gut health and immune balance. | Lactobacillus rhamnosus, Bifidobacterium strains | Pregnancy and postpartum | BioGaia Maternal Probiotic, Garden of Life |
| Maternal Fiber and Digestive Support Products | Products addressing constipation and digestive discomfort. | Inulin, psyllium husk, magnesium | Pregnancy | Fiber supplements, prenatal digestive blends |
| Herbal and Botanical Maternal Supplements | Traditional botanicals used cautiously under guidance. | Ginger extract, raspberry leaf, chamomile | Pregnancy and postpartum | Herbal supplement brands with prenatal lines |
| Lactation Support Supplements | Products supporting breast milk production and quality. | Fenugreek, moringa, DHA, iron | Lactation | Legendairy Milk, Motherlove |
| Maternal Nutrition Bars and Snacks | Convenient nutrient-dense snack formats for expectant mothers. | Protein, fiber, iron, DHA | Pregnancy and postpartum | KIND Healthy Snacks, prenatal snack bars |
| Maternal Nutrition Medical Foods | Clinically formulated nutrition for high-risk pregnancies. | Balanced macronutrients, micronutrient fortification | Pregnancy | Hospital and clinical nutrition products |
| Vegan and Plant-Based Maternal Nutrition Products | Products formulated without animal-derived ingredients. | Plant DHA, iron, B12, iodine | Pregnancy and lactation | Ritual Prenatal Vegan, Garden of Life Prenatal |
| Organic Maternal Nutrition Products | Products using certified organic ingredients. | Organic vitamins, minerals, plant extracts | Pregnancy | New Chapter Organic Prenatal |
| Personalized Maternal Nutrition Programs | Customized nutrition plans based on maternal needs and biomarkers. | Tailored micronutrient blends | Preconception to postpartum | D2C personalized nutrition platforms |
For Detailed Pricing and Tailored Market Report Options, Click Here: Maternal Nutrition Market Regional Analysis
Asia Pacific Dominated the Maternal Nutrition Market in 2025
Asia Pacific led the maternal nutrition market in 2025, due to factors such as rising disposable income, rising awareness regarding postpartum nutrition, availability of different types of nutritional supplements in different forms, and easy availability of such supplements on various platforms, which help to fuel the market's growth. India has a major contribution in the growth of the market due to supportive government policies, higher demand for essential nutrients such as multivitamins, omega-3, minerals, vitamins, and other nutrients.
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