Snowfall Breathes Life Into Kashmir's Winter Tourism

Srinagar- The first spell of snowfall in Kashmir has rekindled hopes of a revival in the Valley's tourism sector, which had suffered major setbacks this year due to security concerns and adverse weather conditions.

The tourism industry, which was hit hard following the April 22 terror attack on tourists at the Baisaran meadows in Pahalgam, had barely begun to recover when heavy rains during the August–September monsoon triggered flood-like conditions across Jammu and Kashmir. Prolonged closure of the Srinagar–Jammu national highway further impacted tourist movement, followed by fresh apprehensions after a blast in Delhi in November that led many visitors to defer travel plans.

However, the recent snowfall, particularly after a prolonged dry spell, has brought renewed optimism. Moderate to heavy snowfall in the higher reaches, including popular tourist destinations such as Gulmarg, Sonamarg and Aru Valley, has delighted tourists and stakeholders alike.

Tourists visiting the Valley expressed excitement at witnessing snowfall. Sangeeta, a visitor from Jaipur, said it was her first experience of snow in Kashmir and described it as magical. Ritika, a tourist from Delhi, said the snowfall had enriched their visit and created a lively atmosphere across tourist hubs.

Several tourists said they had planned their trips keeping the weather forecast in mind. Kartik, a visitor from Maharashtra, said the experience had exceeded expectations and added that Kashmir felt safe and welcoming. His friend Arjun said the warmth of local people played a key role in shaping visitors' sense of security.

Tourism stakeholders said the snowfall has led to a visible rise in enquiries and bookings. Rouf Tramboo, president of the Travel Agents Association of Kashmir, said visuals of snowfall circulating on social media had generated fresh interest among prospective tourists.

“Everyone was waiting for snow. Queries have increased, which is encouraging. If snowfall continues, we expect a gradual revival in the coming days,” he said, adding that bookings for the Christmas and New Year period, particularly in Gulmarg, were picking up.

Travel operators reported increased demand for hotel stays, ski rentals, gondola rides and guided tours. Tawqeer, a Srinagar-based travel operator, said tourists were finalising packages on the spot, reflecting renewed confidence in winter travel to Kashmir.

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