Dabur Odomos Achieved 86.95% VCR Via Silverpush AI-Powered Contextual Targeting

(MENAFN- Market Press Release) December 23, 2025 3:59 am - Odomos' seasonal campaign delivers 6.7 million targeted impressions with an 8.6% uplift over YouTube benchmarks, reaching audiences at the exact moment they're seeking information about mosquito-borne diseases.

Dabur Odomos, in collaboration with Starcom (Publicis) and Silverpush, an ad-tech organization, has executed a highly targeted seasonal awareness campaign that demonstrates how contextual intelligence can cut through clutter during peak health concern periods. Powered by Mirrors, with Silverpush's AI-driven contextual intelligence engine, the campaign achieved an exceptional 86.95% VCR by leveraging sharp targeting with hyper-precision to reach audiences actively consuming news content around malaria, dengue, and chikungunya during the monsoon season on YouTube and Connected TV, ensuring message delivery at the peak of consumer intent.

During the critical mosquito season, when consumer attention is flooded with similar safety messages, Odomos faced a familiar challenge:“How to remain visible and credible amid seasonal clutter.” Rather than relying on broad demographic targeting, the campaign used contextual relevance as its strategic lever-appearing precisely where audiences were already engaged with mosquito-related health news.

Mirrors served as the intelligence engine, identifying and mapping high-signal news content, including health advisories, regional outbreak updates, and public safety reporting. This ensured Odomos appeared not just where audiences were present, but where they were most attentive and receptive. The execution adopted a multi-screen approach: 80% delivery on mobile for scale, complemented by 20% on CTV to capture longer-duration viewing in premium, brand-safe news environments.

The campaign delivered 6.7 million impressions and 5.9 million completed views, with particularly strong performance in Karnataka, West Bengal, Maharashtra, Uttar Pradesh, and Haryana. Audiences aged 25 to 44 showed deep engagement, affirming the value of context-aligned placements during seasonal health spikes.

"By leveraging Mirrors, we were able to plan in a way that was both brand-safe and moment-specific," shared the Starcom (Publicis) team. "Contextual intelligence allowed us to avoid the noise of seasonal clutter and deliver Odomos' message in trusted, high-attention moments across mobile and CTV."

"Achieving an 86.95% VCR during a season when every brand is competing for the same attention demonstrates the power of contextual intelligence," said Chaitanya Sinha, VP Sales, INSEA, Silverpush. "This campaign showed how privacy-first, moment-based advertising can outperform traditional targeting strategies, delivering both scale and genuine relevance."

The campaign's strategic precision translated into measurable impact: an 8.6% uplift over YouTube's benchmark VCR, proving that context-driven planning delivers superior attention and engagement during critical seasonal moments.

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