Two Point Zero Takes Full Control Of Maseera After Final Stake Buyout

(MENAFN- The Arabian Post)

Abu Dhabi-listed Two Point Zero Group has moved to full ownership of fintech platform Maseera, completing the acquisition of the remaining minority stake and consolidating its position in the fast-growing digital finance space. The transaction marks another step in the group's strategy of scaling consumer-facing financial services across the Middle East and North Africa through tightly integrated platforms.

Two Point Zero confirmed that its subsidiary, E Point Zero Holding Limited, acquired the final 5% stake in Maseera, lifting the group's holding to 100%. The deal follows the creation of Two Point Zero as a newly merged entity after Multiply Group acquired Ghitha Holding and 2Point, bringing together interests spanning digital services, mobility, utilities, and technology-enabled platforms.

As part of the ownership change, Amro Abouesh has stepped down from his role as chief executive officer and founder of Maseera. The company said leadership changes would align the business more closely with the group's broader operating and governance framework, though it did not immediately announce a successor.

Full ownership of Maseera marks strategic consolidation for Two Point Zero as it seeks tighter control over product development, data integration, and capital allocation. Executives close to the group have described the move as a natural progression after the initial majority acquisition, allowing management to remove minority constraints and accelerate execution in a highly competitive market.

Maseera operates in the digital financial services segment, offering technology-driven solutions aimed at improving access, efficiency, and customer engagement. Since its launch, the platform has focused on building scalable infrastructure and partnerships that support payments, consumer finance, and related services, areas that continue to attract investment as governments and businesses push for greater digital adoption.

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Industry analysts say full ownership gives Two Point Zero greater flexibility to integrate Maseera's capabilities with other portfolio companies, particularly those operating at the intersection of consumer services and technology. By bringing Maseera fully in-house, the group can align pricing, product roadmaps, and expansion plans with its wider ecosystem, potentially lowering costs and speeding up market entry in new jurisdictions.

Two Point Zero was formed following Multiply Group's acquisition of Ghitha Holding and 2Point, creating a diversified platform with exposure to high-growth sectors. Multiply Group has previously signalled that technology-enabled businesses would play a central role in its long-term value creation strategy, with a focus on scalable models and recurring revenue streams. The consolidation of Maseera fits that approach, strengthening the group's footprint in digital finance without the complexity of shared ownership.

The departure of Abouesh closes a chapter for Maseera's founding leadership. He established the company with a focus on innovation-led growth, navigating early-stage challenges and building the operational foundations that later attracted institutional interest. Market participants note that founder exits following full buyouts are common, particularly when businesses transition from entrepreneurial structures to group-led operating models.

From a governance perspective, full ownership simplifies oversight and reporting, a factor that has gained importance as Abu Dhabi-listed companies face increasing scrutiny from investors on transparency, performance metrics, and strategic coherence. Removing minority interests can also make it easier to pursue bolt-on acquisitions, restructuring, or partnerships that might otherwise require additional approvals.

The transaction comes at a time when digital finance across the Gulf is seeing intensifying competition, driven by a mix of traditional financial institutions, fintech start-ups, and diversified conglomerates. Regulatory frameworks have evolved to support innovation while emphasising consumer protection and financial stability, encouraging larger groups to deepen their investments in compliant, scalable platforms.

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For Two Point Zero, the Maseera acquisition underscores a broader pattern of consolidation following its formation. By streamlining ownership structures and embedding key assets within a unified group strategy, the company appears focused on extracting synergies rather than pursuing standalone growth trajectories for individual units.

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