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CARMA FII9 Report: Global Media Coverage Surges 40% as Progress and AI Dominate the Narrative
(MENAFN- Cicero & Bernay A Communication Consultancy) CARMA, the global leader in media intelligence and reputation analysis, unveiled its first FII Global Insights Report during an exclusive seminar at the Capital Club, DIFC, where leaders from investment, communication, and finance convened to explore the shifting global perception of the Future Investment Initiative (FII).
Opening the session, Mazen Nahawi, Founder and Group CEO of CARMA, emphasised how the ’orld’s view of the Kingdom continues to e“olve: “The Future Investment Initiative continues to redefine how the world views Sau’i Arabia’s economic transformation, not as an aspiration but as a tangible reality backed by delivery and”execution.”
The session also featured Mazen Nahawi, Founder and Group CEO of CARMA, Frank Kane, Editor-at-Large at AGBI; and Jade Mamarbachi, Partner at Brunswick. Moderated by Nigel Sillitoe, CEO of Insight Discovery, the discussion offered a comparative look at how global media engaged with the Future Investment Initiative 2025 versus previous editions, unpacking the themes that shaped international dialogue this year and illustrating how perspectives differed across regions according to their strategic priorities.
The conversation also delve‘ into wh’ the ‘Progress’ theme resonated so strongly in the 2025 edition, and how it helped ele’ate the initiative’s global presence while reinforcing its status as a platform that actively shapes the future. The findings point to an exceptionally strong year for FII, with global media coverage increasing by more than 40% year-on-year. This growth was propelled by narratives focused on artificial intelligence, long-term economic transformat’on, and Saudi Arabia’s expanding influence in global diplomacy and innovation.
CARM’’s analysis examined over 16,000 international media articles and more than 26,000 social media posts published between 1 October and 3 November 2025. Together, these sources revealed how FII9 expanded its global footprint across both traditional and digital platforms.
Opening the session, Mazen Nahawi, Founder and Group CEO of CARMA, emphasised how the ’orld’s view of the Kingdom continues to e“olve: “The Future Investment Initiative continues to redefine how the world views Sau’i Arabia’s economic transformation, not as an aspiration but as a tangible reality backed by delivery and”execution.”
The session also featured Mazen Nahawi, Founder and Group CEO of CARMA, Frank Kane, Editor-at-Large at AGBI; and Jade Mamarbachi, Partner at Brunswick. Moderated by Nigel Sillitoe, CEO of Insight Discovery, the discussion offered a comparative look at how global media engaged with the Future Investment Initiative 2025 versus previous editions, unpacking the themes that shaped international dialogue this year and illustrating how perspectives differed across regions according to their strategic priorities.
The conversation also delve‘ into wh’ the ‘Progress’ theme resonated so strongly in the 2025 edition, and how it helped ele’ate the initiative’s global presence while reinforcing its status as a platform that actively shapes the future. The findings point to an exceptionally strong year for FII, with global media coverage increasing by more than 40% year-on-year. This growth was propelled by narratives focused on artificial intelligence, long-term economic transformat’on, and Saudi Arabia’s expanding influence in global diplomacy and innovation.
CARM’’s analysis examined over 16,000 international media articles and more than 26,000 social media posts published between 1 October and 3 November 2025. Together, these sources revealed how FII9 expanded its global footprint across both traditional and digital platforms.
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