CARMA FII9 Report: Global Media Coverage Surges 40% As Progress And AI Dominate The Narrative

(MENAFN- Mid-East Info)

• International social engagement increased from 33% during FII8 to 42% during FII9.
• 56% of global coverage about FII9 carried a positive tone.
• The FII9 report generated nearly 23,000 media mentions.

CARMA, the global leader in media intelligence and reputation analysis, unveiled its first FII Global Insights Report during an exclusive seminar at the Capital Club, DIFC, where leaders from investment, communication, and finance convened to explore the shifting global perception of the Future Investment Initiative (FII).

Opening the session, Mazen Nahawi, Founder and Group CEO of CARMA, emphasised how the world's view of the Kingdom continues to evolve:“The Future Investment Initiative continues to redefine how the world views Saudi Arabia's economic transformation, not as an aspiration but as a tangible reality backed by delivery and execution.”

The session also featured Mazen Nahawi, Founder and Group CEO of CARMA, Frank Kane, Editor-at-Large at AGBI; and Jade Mamarbachi, Partner at Brunswick. Moderated by Nigel Sillitoe, CEO of Insight Discovery, the discussion offered a comparative look at how global media engaged with the Future Investment Initiative 2025 versus previous editions, unpacking the themes that shaped international dialogue this year and illustrating how perspectives differed across regions according to their strategic priorities.

The conversation also delved into why the 'Progress' theme resonated so strongly in the 2025 edition, and how it helped elevate the initiative's global presence while reinforcing its status as a platform that actively shapes the future. The findings point to an exceptionally strong year for FII, with global media coverage increasing by more than 40% year-on-year. This growth was propelled by narratives focused on artificial intelligence, long-term economic transformation, and Saudi Arabia's expanding influence in global diplomacy and innovation.

CARMA's analysis examined over 16,000 international media articles and more than 26,000 social media posts published between 1 October and 3 November 2025. Together, these sources revealed how FII9 expanded its global footprint across both traditional and digital platforms.

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