Elfab Expands Consumer Offering As UAE's Home Dining Market Sees Rising Demand

Elfab, a longstanding supplier to five-star hotels, luxury resorts, and major supermarket chains in the UAE, has expanded its direct-to-consumer operations through its online platform, ElfabShop. The move comes as the UAE's online grocery and home-delivery market continues to grow, driven by changing consumer behaviour and a preference for high-quality, reliable food products.

According to recent industry reports, the UAE's online food and grocery market is projected to exceed $4.5 billion by 2026, supported by rapid digital adoption and increased reliance on doorstep delivery services. At the same time, per-capita meat consumption in the region remains among the highest globally, reflecting strong demand for diverse, premium-quality protein options across households.

With more than 50 years of operational presence in the UAE, Elfab has been known for sourcing and supplying international meat products to the country's hospitality and retail sector. The company's expanded consumer-facing platform makes this professional-grade selection available to households, offering a variety of beef, lamb, veal, poultry, and seafood sourced from Australia, the United States, Brazil, the Netherlands, New Zealand, and South Africa.

All products are vacuum-sealed and delivered in temperature-controlled vehicles, a process similar to the cold-chain logistics used for hotel and retail clients. The platform offers portioned cuts, steaks, burger patties, poultry, wagyu selections, and seafood items catering to everyday meals as well as weekend gatherings.

Speaking on the development, Ashok Malhotra, Managing Director of Elfab, said:“Across five decades, Elfab's focus has remained consistent: to maintain high standards of food quality and reliability for our partners. Our expanded consumer offering reflects the evolving expectations of households in the UAE, who increasingly seek both convenience and trusted sourcing.”

The company's enhanced B2C service aligns with broader shifts in the UAE's food retail sector. Recent studies note that more than 70% of UAE shoppers now prefer hybrid purchasing models, combining physical and online buying, while demand for traceable and globally sourced products continues to rise.

Elfab's platform introduces curated weekly bundles and seasonal selections to reflect market needs, while maintaining an order structure accessible to residents across the country.

As the company marks its 50-year milestone in the UAE, the strengthened consumer channel represents a natural progression for Elfab, combining heritage in food supply with innovation in distribution and home delivery. Customers can explore the full range of products and ongoing offers at elfabshop or through the Elfab mobile application.

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