Figma Rolls Out AI Image Editing Tools To Streamline Design Workflows

(MENAFN- The Arabian Post)

Figma has introduced a suite of artificial intelligence-powered image editing capabilities within its design platform, marking a significant expansion of its in-app creative toolbox for graphic and product designers. The new features - Erase Object, Isolate Object and Expand Image - enable users to remove, extract and extend elements in images without having to export assets to separate editing applications, addressing a persistent workflow inefficiency faced by many designers.

The Erase Object tool allows designers to select unwanted components and delete them seamlessly, with the surrounding image filled in using AI to preserve visual continuity. Isolate Object lets users single out specific parts of an image - from a product to a person - for focused editing or repositioning. Meanwhile, Expand Image intelligently generates additional pixels around an image to adjust aspect ratios or create room for additional design elements, reducing reliance on traditional cropping and manual background creation.

These enhancements are integrated into a contextual toolbar alongside existing image tools like Remove Background and Crop, offering a unified editing experience. Figma's approach reflects an industry trend toward embedding generative AI directly into core creative platforms, a strategy aimed at reducing friction and boosting productivity for teams that increasingly juggle multiple tools.

The tools are initially available to users with paid“Full Seat” subscriptions on Figma Design and Figma Draw, with plans to expand availability across the broader platform next year. Under Figma's credit-based AI model, users consume AI credits when performing automated edits, which has raised discussions about balancing accessibility with cost management for teams that run large volumes of design iterations.

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Adoption of in-app generative capabilities in design workflows has accelerated as platforms contend with heightened expectations for seamless collaboration and reduced tool switching. Competitors such as Adobe and Canva have long offered object removal and image extension features, and Figma's move is seen by analysts as part of a broader effort to keep users engaged within its ecosystem rather than relying on external editors.

Industry observers note that the underlying technology reflects advances in computer vision and generative modelling. By leveraging enhanced selection tools such as an upgraded lasso for precise area definition, Figma's AI can interpret contextual cues from image content to produce visually coherent outputs. These capabilities are built on a foundation of existing AI features within the platform, including background removal, text-generated image creation and resolution enhancement.

Designer response to early previews has been largely positive, with practitioners highlighting the value of keeping editing workflows within a single collaborative canvas. In commentary shared on professional networks, users praised the natural integration of the new tools and their potential to accelerate projects ranging from marketing assets to user-interface prototypes. Some also expressed enthusiasm about future enhancements that could further leverage Figma's multiplayer canvas and collaborative features.

Figma's product strategy has increasingly emphasised AI as a differentiator. Earlier this year the company expanded its suite of AI-driven offerings across tasks such as prototype generation and marketing asset creation. Investment in AI has been bolstered by acquisitions, including the integration of the technology from a Tel Aviv-based startup last autumn, aimed at strengthening media generation and editing capabilities on the platform.

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Despite the enthusiasm, some experts caution that AI-driven editing is not without limitations. Current tools may struggle with complex backgrounds or generate outputs that require manual adjustments, particularly in high-precision design contexts. Designers are advised to exercise judgment and review automated edits closely to ensure brand fidelity and visual accuracy.

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