(MENAFN- GlobeNewsWire - Nasdaq) The global personal hygiene market offers growth opportunities driven by increased disposable incomes and heightened hygiene awareness post-COVID-19. Key segments include anti-perspirants, deodorants, soaps, and bath products. Distribution mainly occurs via supermarkets and e-commerce channels.

Dublin, Dec. 05, 2025 (GLOBE NEWSWIRE) -- The "Personal Hygiene Global Industry Guide 2020-2029" report has been added to ResearchAndMarkets's offering.

The global personal hygiene market recorded revenues of $72.38 billion in 2024, representing a compound annual growth rate (CAGR) of 4.0% between 2019-24. Market consumption volume increased with a CAGR of 3.2% between 2019-24, reaching a total of 34.68 billion units in 2024.

The global personal hygiene market experienced moderate growth during the review period (2019-24), driven by rising disposable incomes and heightened personal hygiene awareness, especially due to the COVID-19 pandemic. For instance, according to Eurostat, net disposable income per household in the UK increased to $67,043.9 in 2024, from $64,020.3 in 2019.

Global Personal Hygiene industry profile provides top-line qualitative and quantitative summary information including: market share, Market size (value and volume, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.
Key Highlights

• Personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. Anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Soap segment includes both bar soap and liquid soaps. Bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
• By distribution channel, the market is segmented into supermarkets, independent stores, health & beauty stores, hypermarkets and others. The scope of others includes department stores, e-commerce, dollar stores, variety stores & general merchandise retailers, warehouse clubs, chemists/pharmacies, direct sellers, convenience stores, discounters, cash & carries, etc.
• All market data and forecasts are based on nominal prices and all currency conversions used in the creation of this report have been calculated using yearly annual average exchange rates. The USD values may show a declining trend for few countries such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global personal hygiene Market
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global personal hygiene Market
• Leading company profiles reveal details of key personal hygiene Market players' global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the global personal hygiene Market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the global personal hygiene Market by value in 2024?
• What will be the size of the global personal hygiene Market in 2029?
• What factors are affecting the strength of competition in the global personal hygiene Market?
• How has the Market performed over the last five years?
• Who are the top competitors in the global personal hygiene Market?

Key Topics Covered:
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Competitive landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Personal Hygiene
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data

Company Profiles

• Unilever Plc
• The Procter & Gamble Co
• Colgate-Palmolive Co
• Beiersdorf AG
• Reckitt Benckiser Group Plc
• Kao Corp
• Henkel AG & Co KGaA
• Johnson & Johnson Services Inc
• L'Oreal SA
• Coty Inc
• PZ Cussons Plc
• Natura & Co Holding SA
• Shanghai Jahwa United Co Ltd
• Wipro Ltd
• Godrej Consumer Products Ltd
• Wings Group
• Pt. Bina Karya Prima
• Bolton Group Srl
• Lion Corp
• Kracie Ltd
• Bath & Body Works Inc
• Lilleborg AS
• LG Corp
• Amorepacific Corp
• Puig
• Evyap Sabun Yag Gliserin San ve Tic AS
• Revlon Inc

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