How Does Meesho Do It? Ultra-Low Prices Amazon & Flipkart Can't Match

2025-12-04 02:00:45

(MENAFN- AsiaNet News)

Items on Meesho are available at prices that e-commerce giants like Amazon and Flipkart can't match. So, how are such low prices possible for Meesho... what's its business secret?

Meesho targets India's middle class with ultra-low prices, something giants like Amazon can't do. How is this possible? Let's uncover Meesho's business secret.

A LinkedIn user explained how Meesho's prices are so low. For a ₹269 T-shirt, costs are ₹150 (mfg), ₹50 (marketing), and ₹50-80 (logistics). So where's the profit? Here's the secret.

90% of Indian consumers prefer low prices over fast delivery. Meesho targets this group, cutting transport costs to make a profit, unlike the 10% who want speed over price.

Meesho avoids costly air transport and warehouses. It uses software to find empty returning trucks for cheap shipping, cutting delivery costs from ₹80 to ₹30. This is their secret.

The secret is logistics. By keeping delivery costs low, Meesho turns a challenge into profit. This asset-light model is a proven success.

MENAFN04122025007385015968ID1110435043

Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.