(MENAFN- The Arabian Post) Arabian Post Staff -Dubai

Abu Dhabi is preparing to host what organisers describe as the world's largest debut media and entertainment gathering, with the BRIDGE Summit 2025 scheduled to run from 8–10 December at the Abu Dhabi National Exhibition Centre. The summit is expected to draw more than 60,000 participants from around the globe and bring together over 400 speakers and 300 exhibitors under a single roof.

Organisers envisage BRIDGE as an immersive platform that merges content, technology, culture, and commerce, structured across seven thematic tracks: Media; Creator Economy; Music; Gaming; Tech & AI; Marketing; and Picture - the latter covering film, streaming, and visual storytelling. The schedule includes more than 300 activities: roughly 200 panels, 50 workshops and interactive showcases, masterclasses and matchmaking zones designed to connect creators, investors, policymakers and media platforms.

Participation confirmed by high-profile figures signals the summit's global ambition. International actor, filmmaker and DJ Idris Elba will join the line-up, bringing his cross-sector experience in entertainment and advocacy to the Summit's discussions. Alongside traditional media heavyweights and cultural leaders, the Summit aims to spotlight emerging voices in the digital creator economy. The Creator Economy track alone is slated to feature more than 80 global contributors across 50 sessions investigating how influence, ownership and monetisation are reshaping creative industries worldwide.

Central to the Summit's narrative is the challenge facing modern media: trust, credibility and sustainability. As traditional broadcast gives way to streaming and social platforms, and as generative AI reshapes production, issues of editorial independence, content verification, audience dynamics and revenue stability are moving to the forefront. The Media track is expected to convene over 100 global editors, founders, policymakers and investors to discuss funding models, algorithmic distribution, content integrity and the very ethics of influence in media today. The Summit's ambition is to provoke debate and propose frameworks that can guide media's future in an era of rapid technological disruption.

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Beyond content and discussion, BRIDGE is designed as a marketplace for partnerships - blending culture, commerce and policy. Conversations already under way include cross-sector collaborations between media companies, tech firms, venture capital, and energy and infrastructure players. For example, recent talks involving global tech leadership have highlighted an alignment of media innovation with digital infrastructure capacity and clean energy, reflecting how foundational resources are becoming integral to media's next frontier.

For countries and organisations navigating the tension between creative independence, monetisation and regulatory frameworks, the Summit offers a testbed. Delegates include creators seeking sustainable revenue, investors eyeing cultural-sector returns, technology firms exploring policy-driven AI integration, and governments looking to harness media's influence in soft power projection. That diversity suggests the Summit could influence not just entertainment and content markets, but regulatory norms, global standards, and potentially the geopolitics of information dissemination.

Attendance projections and speaker rosters aside, the Summit's scale poses logistical and structural challenges. Managing 60,000 attendees across multiple tracks, workshops and networking zones demands rigorous coordination. Questions around equitable representation - of global South artists, independent creators and regional media voices versus established global brands - remain. Observers are watching whether BRIDGE can balance commercial ambition with inclusivity and whether media integrity and creative freedom will be genuine priorities.

If execution aligns with vision, BRIDGE Summit 2025 could mark a turning point for the media and entertainment industry - reimagining how content, community, technology and commerce converge in the coming decade.

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