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"“I come from an entrepreneurial family, so I know the grind is real-but it's one I'm up for,” Campbell says.“Laundry is universal, yet it hasn't been reimagined in decades. I wanted to build something that's smarter, cleaner, and more sustainable.”"Ryan Campbell thrived in a finance career, working 60–80 hour weeks with precision and focus. But his analytical mind craved creativity, and his entrepreneurial roots called him to do something on his own. Today, he's combining both sides of himself to disrupt an industry largely unchanged for a century with Reef Sheets: dissolvable laundry detergent sheets that simplify chores, eliminate single-use plastic, and deliver powerful cleaning.

Reef Sheets are USDA-certified plant-based, paraben-free, and packaged without single-use plastic. Each pre-measured sheet dissolves completely in any washing machine, eliminating spills, over-pouring, and bulky jugs. Lightweight and compact, the product is ideal for direct-to-consumer delivery, travelers, college students, and families who want convenience without compromising performance.

Campbell also brought creativity and technology into the mix. Using AI, he produces visually striking ads and marketing content that rival major brands' production values.“I'm analytical-I love data and iteration-but I'm also a creator. AI lets me test ideas, iterate quickly, and make visuals that grab attention. It's democratizing marketing,” he says.

After building a strong direct-to-consumer presence online, Reef Sheets is now ready to hit retail aisles, bringing this fresh, sustainable alternative to laundry detergent to a wider audience.“Leaving finance was scary, but I wanted to do something real. Something that combines creativity, analysis, and impact,” Campbell reflects.

And through it all, Reef Sheets remains committed to ethical standards: cruelty-free, safe for waterways, and designed to make sustainable living accessible.

CONTACT: Email: ... Website: | TikTok: @reefsheets

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