(MENAFN- GlobeNewsWire - Nasdaq) Challenges such as shelf life and high production costs persist, yet demand is bolstered by global trends towards nutritional and functional food productsDublin, Nov. 21, 2025 (GLOBE NEWSWIRE) -- The "Malted Wheat Flour Market Size, Share and Trends Analysis Report by Application, End User, Region and Segment Forecasts 2025-2033" has been added to ResearchAndMarkets's offering.
The Malted Wheat Flour Market is expected to reach US$ 69.17 billion by 2033 from US$ 41.22 billion in 2024, with a CAGR of 5.92% from 2025 to 2033. The market for malted wheat flour is expanding because of its capacity to enhance baking quality, growing consumer demand for natural and clean-label ingredients, growing health consciousness, and the growth of convenience foods. Trends in artisanal baking also increase its appeal globally.
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Growth Drivers for the Malted Wheat Flour Market
Rising demand for clean-label and natural baking ingredients: The market for malted wheat flour is expected to grow significantly due to the growing demand for natural and clean-label baking ingredients. Today's consumers are more conscious of ingredient transparency and favor goods devoid of artificial chemicals, additives, and preservatives. This trend is well suited to malted wheat flour, which is made using natural germination and drying techniques to improve the quality of bread and bakery goods without the use of chemical enhancers. Its inherent enzymatic qualities enhance dough flavor, texture, and fermentation, making it a popular option for producers trying to adhere to clean-label regulations. Malted wheat flour is being used by bakers and food manufacturers to meet the growing demand for healthy, minimally processed goods. This is propelling market expansion and innovation in the baking sector.
Increasing bakery product consumption: The market for malted wheat flour is largely driven by the rising demand for baked goods worldwide. Demand for additives that improve product quality, flavor, and nutritional value is rising as the baking industry grows. Because of its inherent enzymatic qualities, malted wheat flour enhances dough fermentation, texture, and volume, making it a popular option for producers looking to satisfy customer demands. The rising demand for bread, cakes, pastries, and cookies - all of which are mainstays in many diets across the globe - is indicative of this trend. Thus, the increase in demand for malted wheat flour is directly fueled by the rise in the consumption of bakery goods, which in turn supports the growth of the market for this product.
Expansion of convenience and ready-to-eat food segments: The market for malted wheat flour is growing due in large part to the expansion of the convenience and ready-to-eat food segments. Globally, as people lead busier lives, they want quick, simple meals that don't sacrifice flavor or quality. Malted wheat flour improves baked items and snacks that are frequently found in convenience foods in terms of texture, flavor, and shelf life. Its inherent enzymatic activity enhances moisture retention and fermentation, resulting in softer and more enticing goods. To satisfy these changing consumer tastes, food producers use malted wheat flour in baked goods such as breads and pastries that are ready to eat. The demand for malted wheat flour is fueled by this trend toward high-quality, convenient foods, which also promotes innovation and market expansion in the food processing and bakery sectors.
Challenges in the Malted Wheat Flour Market
Shelf Life and Storage: In the market for malted wheat flour, storage and shelf life pose major problems. Malted wheat flour's enzymatic activity makes it susceptible to environmental elements including light, humidity, and temperature, which over time can reduce the effectiveness of the enzyme. Dough fermentation, texture, and flavor can all be impacted by improper storage, which can also reduce baking effectiveness. Specialized packaging and controlled environments are necessary to maintain ideal storage conditions, which raises costs for suppliers and manufacturers. Additionally, shorter shelf life compared to regular flour limits distribution reach and inventory management. These elements restrict market expansion by making supply chain logistics more difficult and discouraging some food companies from using malted wheat flour.
High Production Costs: One major obstacle facing the market for malted wheat flour is the high cost of production. Compared to ordinary flour manufacturing, the malting process, which entails soaking, germinating, and drying wheat grains, calls for specialized equipment, skilled workers, and more time. These elements raise operating costs, which raises the cost of producing malted wheat flour. Higher pricing may therefore prevent cost-conscious bakeries and food producers from adopting them, particularly in markets where prices are competitive. The requirement for constant enzyme activity and quality control also raises the complexity and expense of production. One of the biggest obstacles to market expansion and broader adoption is continuing to control these costs while keeping the product affordable.
Recent Developments in the Malted Wheat Flour Market
Heineken and Soufflet Malt established a collaboration in March 2025, with Soufflet Malt investing EUR 100 million (USD 108.51 million) to build a malting facility in South Africa so that it may supply Heineken with malt. November 2024: The Farm Sustainability Assessment (FSA), a widely accepted paradigm for supply chain cooperation, acknowledged Simpsons Malt Limited for its supply chain sustainability efforts.
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