Tuesday, 02 January 2024 12:17 GMT

Pakistan Backs Azerbaijan's Initiative To Establish Excellence Center In Baku


(MENAFN- Trend News Agency) BAKU, Azerbaijan, November 21. ​ Pakistan supports the initiative to establish the Center of Excellence in Baku, Head of Pakistan TV Adil Shahzeb said at a panel session on “Strategic communication and crisis management” within the D-8 Media Forum, Trend reports.

He emphasized that, in the current context, the reach and influence of social networks cannot be overlooked.

"Pakistan and Azerbaijan share numerous common values. Under Azerbaijan's dynamic leadership, a Center of Excellence for the D-8 organization will be established in Baku. Virtual engagement in the media sphere is of paramount importance. The impact of social networks is vast, with misinformation spreading at least ten times faster than verified news, and 'fake' information increasingly being used as a weapon.

In today's rapidly evolving information landscape, it is crucial to develop a systematic public communication strategy. In this regard, sharing experiences among member countries and creating joint methodological frameworks holds significant value.

The establishment of the Center of Excellence in Baku will be pivotal in addressing and formulating solutions to emerging global challenges. In the age of hybrid warfare, such centers and collaborative efforts are essential," he added.

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Trend News Agency

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