(MENAFN- PRovoke) SYDNEY - Strategic communications agency, Thrive has revealed its newest talent line across Australia and New Zealand. Clare Basire has been elevated to managing director, Thrive Sydney while continuing on Thrive's AU/NZ executive team.

“My vision is to build on Thrive's strong foundation by deepening our strategic partnerships, harnessing AI and emerging technologies, and ensuring our work stays culturally sharp and commercially powerful. We're committed to delivering communications that move markets," said Basire.

Snezna Kerekovic is now leading as acting managing director, Melbourne and heads the search for a new general manager, Thrive Melbourne as she prepares to move into a soon-to-be-announced Thrive initiative. Kerekovic also continues her role on the AU/NZ executive team.

Tiana Miocevich, a seasoned corporate and brand PR professional based in Auckland, has been appointed to lead Thrive Aotearoa New Zealand with additional new local appointments in play. Kyra Shakspeare has imbedded herself into the role of client partner, leading Thrive Queensland and expanding her established local team.

"At Thrive, we recognise and back the leaders who contribute to client success and building this business. Our investment in female leadership and entrepreneurship is central to our growth. Clare's rise to managing director, Thrive Sydney is a testament to her strategic capability, her ability to nurture meaningful client partnerships and the high-performance culture she inspires across teams," said Leilani Abels, founder and CEO of Thrive.

“Thrive is famous for delivering impactful storytelling that drives earned media and earned attention for its clients, however, this year we have upped the ante with a new excess framework. With our partners, Thrive has delivered so many campaigns in 2025 that were unmissable," added Abels. "The list is long: from LawConnect winning the Sydney to Hobart Yacht Race, to the F1 Australian Grand Prix with LEGO and Airwallex, to Elle Macpherson and WelleCo at the Cannes Lions Festival, SXSW Sydney including TikTok Home, the launch of streaming service Tubi for NewsCorp, Johnnie Walker's The Walk to Austin Award, Don Julio's DJ Snoopadelic during AFL Grand Final week, and Grammy Award winner Lupe Fiasco at Society during the Melbourne Cup Carnival - we've created cultural occasions and elevated the brands we represent during moments that are meaningful to their audiences.”

New Thrive appointments in the creative and culture team include Louise Jones, former Head of Social at Ogilvy, who has started as Thrive AU/NZ's head of social - Jones will head up Thrive's social, creative content and influencer team. Brad Grey, former Leo's senior creative, takes the reigns as creative lead, Thrive AU/NZ and Anna Porter, former senior talent manager at ICON management, has been appointed as senior specialist: culture, creator and brand partnerships.

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