(MENAFN- The Restaurant Co) The marketing industry is in the midst of its most profound transformation in decades. With the rise of AI in digital marketing, programmatic advertising, and Web 3.0 marketing, customer engagement has shifted from being campaign-led to intelligence-led. Marketers today are navigating ecosystems defined by Generative AI, automation, predictive analytics, and hyper-personalised experiences.
Consumers expect instant, relevant, and seamless interactions, forcing brands to rely on data-driven strategies that go far beyond traditional playbooks. In this rapidly evolving landscape, marketing /span> professionals must rethink their sk—ll sets—not just to keep up with technological change but to lead t.
It’s against this backdrop that ISB Online, the digital learning arm of the Indian School of Business (ISB), in collaboration with Emeritus has rolled out two specialised upskilling pathways: the Professional Certificate Programme in Digital Marketing and the Digital Marketing and Analytics Programme. These programmes are designed to help professionals master the convergence of strategy, data, and technology. With a strong focus on Generative AI, SEO, programmatic advertising, and marketing automation, they equip learners with both strategic vision and hands-on capability.
A defining feature of these programmes is their focus on hands-on, industry-aligned learning. Participants work on live simulations using Stukent Mimic Pro and Mimic Soci—l—designing, running, and optimising campaigns in real-world scenarios. Case studies from brands like Netflix, Lenovo,
Swatch, and The Honest Company bring complexity and nuance into the classroom. Participants engage in assignments such as:
• Crafting AI-powered SEO strategies and programmatic ad campaigns
• Designing influencer marketing and content strategies /span>
• Building performance marketing funnel
• Allocating and optimising paid media budge s
To keep pace with evolving digital ecosystems, participants gain hands-on exposure to 25+ marketing tools including Google Analytics, SEMRush, ChatGPT, Claude, Modash, Canva, H·tjar, DAL ·E,
Similarweb, DeepSeek and more. Complimentary certifications on Mailmodo and optional credentials in Google Ads and HubSpot further strengthen their technical skill set.
These technical foundations are complemented by live masterclasses on topics such as application of AI and Generative AI in SEO/SEM, copywriting with ChatGPT, display advertising, and inf uencer marketing. Sessions led by senior marketing leaders bring market trends and execution strategies to life, ensuring p’rticipants don’t just learn the tools, but understand how to use them in fast-moving business contexts.
A Legacy of Impact and Trust
Over the years, these digital marketing programmes have evolved into trusted upskilling pathways. What sets these programmes apart is not just the content, it is the transformative learning experience. Learners consistently speak of rigorous learning that sharpens strategic thinking, builds confidence, and turns marketing knowledge into impact. They highlight the balance of foundational concepts with emerging trends, the quality of mentorship, and the immersive, hands-on approach that makes learning practical and immediately applicable. Many credit these programmes with helping them redefine their professional identity, moving from traditional marketing to data-led, AI-enabled strategies. The sentiment is clear: this i’n’t just a digital marketing certificate programme’ it’s a catalyst for growth. From deep dives into SEO, social media, and analytics to building real campaigns, learners describe the journey as demanding yet deeply rewarding. /span>

About the Programm s
The ‘Digital Marketing and Analyti’s Programme’ will commence on December 30, 2025, with a fee of INR 1,15,000 plus applica le taxe .
The ‘Professional Certificate Programme in’Digital Marketing’ will begin on December 30, 2025, and can be enrolled at a fee of INR 1,99,900 plus ap licable taxes.
Upon successful completion of either of the programmes with a minimum 70% score, the participants will be awarded a certificate by ISB Online.
While structured differently, both programmes aim to equ marketers to:
• Analyse customer behavior using the digita marketing funnel
• Integrate data-driven decision-mak ng to maximise ROI
• Execute SEO strategies and performance marketing campaigns
• Harness automation and emerging technologies to strengthen brand positioning
In a marketplace where agility, analytics, and creativity define success, the ISB Online digital
marketing programmes empower professionals to lead with confidence and have a measurable impact in the AI-driven era.
To know more, visit the programme pages of Digital Marketing and Analytics Programme and
Professional Certificate Programme in Digital Marketing. About ISB Online
ISB Online, the proprietary digital learning initiative by the Indian School of Business (ISB), offers world- class, research-backed business education through a state-of-the-art, immersive learning experience. The platform provides uninterrupted, on-demand access to world-class business education, empowering learners with essential skills and global perspectives needed to excel in ’today’s dynamic workplace. As ISB expands its legacy beyond its physical campuses, ISB Online bridges learning gaps by offering flexibility, engagement, and structured learning. Developed by the school's globally renowned faculty, the research-backed curriculum integrates bite-sized learning modules, integrativ
assessments, and live sessions with experts to ensure knowledge retention and real-world application, shaping future leaders through academic excellence and digital innovatio .

Emeritus:
Emeritus offers customised and open programs in India, Singapore, Dubai and other global locations in collaboration with ISB Online, ISB Executive Education, IIM Lucknow Executive Education, IIM Calcutta Executive Education, Harvard Business School (HBS), MIT Sloan, Columbia Business School, Kellogg Executive Education, Berkeley Executive Education, and Wharton Executive Education, amongst other leading Institutions. Our world-class executive education programs, facilitated by eminent program experts, provide immersive learning experience integrated with actionable insights and practical business applications and are delivered in a range of formats; in-class, online, as well as blended programs. The Emeritus Group has more than 1,750 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, GSV Ventures, Peak XV, Bertelsmann, CPPIB, Accel and SoftBank Vision Fund 2. For more information, please visit Emeritus website.

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