• Research Fellow, Ethical Consumption, Revolution Plastics Institute, University of Portsmouth

I am a Research Fellow for the Revolution Plastics Institute and the Psychology department at the University of Portsmouth.

As a behavioural economist with a background in the creative industries, I study the psychological mechanisms and cultural drivers behind decision-making and how to influence them to achieve positive societal outcomes.

Through experimental research, I aim to gain an understanding of human behaviour to improve business practices and inform government policies. My research spans behavioural and experimental economics, behavioural interventions, creative and sports industries research, deviant behaviour, corporate social responsibility, environmental psychology, gender biases, moral reasoning, and social decision-making. I am currently applying these skills to design interventions aimed at influencing more sustainable behaviours.

My passion lies in designing experiments with real-world applications and fostering collaborations with policymakers and industry stakeholders. My research is driven by a commitment to achieving real-world impact, such as policy changes for a fairer and more sustainable society.

• –present Research Fellow, Ethical Consumption, Revolution Plastics Institute, University of Portsmouth

MENAFN07112025000199003603ID1110312558