Senior business executives and technology leaders convene in Doha to explore how AI, data and applications are driving organizational evolution

Doha, Qatar: Senior business executives and technology visionaries gathered in Doha this week to examine how organizations in Qatar can best leverage artificial intelligence (AI), integrated data, and enterprise applications to advance their strategic objectives. The SAP Business Suite Innovation Day served as a regional platform for dialogue on how AI can accelerate national progress across key industries including energy, retail, finance, and manufacturing.

The event also delved into the emerging concept of agentic AI, referring to autonomous, goal-driven systems that move beyond traditional automation and generative models by planning and executing multi-step workflows with minimal human intervention.

“A new era of enterprise management is taking shape, and Qatar is already setting the pace in AI readiness,” said Alaa Jaber, Managing Director of SAP Qatar and Fast Growth Markets.“Artificial intelligence is now accepted as an essential strategic capability that enables national growth and competitiveness. According to the International Monetary Fund, increasing AI adoption within Qatar could yield significant productivity gains, with the country positioned to lead its emerging-market peers in readiness for AI deployment.”

During the event, SAP experts showcased how role-aware assistants powered by agentic AI are reshaping the way work is performed across functions. These assistants coordinate specialized Joule Agents to execute complex workflows in finance, human resources, supply chain, and customer engagement.

Interactive workshops gave participants hands-on exposure to the SAP Business Data Cloud, which enables real-time analytics and secure, zero-copy data sharing across enterprise systems and partner platforms. Presentations also demonstrated how uniting applications, data, and AI within a single architecture allows organizations to move from insight to execution with greater speed and confidence.

Also represented at the event were Mannai Trading Company as Diamond sponsor, and IBM and Microsoft as Platinum sponsors.

Alaa Jaber at SAP BTS Innovation Day

Customer Success

Several customers from the public and private sectors who attended the event also shared their perspectives on recent successful SAP deployments across a wide range of industries, reflecting the breadth of SAP's role in supporting Qatar's digital advancement.

From the energy sector, Jassim Al Mansoori, Vice Chairman & President of Al Ahed Holding – the parent company of DOPET (Doha Petroleum Construction Company)– commented:“As a leading player in the oil and gas sector, DOPET requires scalable systems that adapt to dynamic industry demands. SAP's cloud-based solutions have enabled us to streamline operations and reinforce compliance across our business. With our SAP S/4HANAPrivate Cloud implementation, we have optimized finance, inventory, procurement, and supply chain management to better control project timelines, costs, and resources across our entire business, benefitting nearly 4,000 employees.”

Representing Qatar's industrial backbone, Abdulaziz Al Tamimi, CEO of Qatar Primary Materials Company (Al-Awalia), has been a RISE with SAP customer for the past three years. Al-Awalia has recently renewed and expanded its use of SAP SuccessFactors to include new modules for staff rostering, time and attendance, and workforce planning stated:“With SAP solutions, we now have clearer visibility across our sales activities, operations, supply chain, human capital and financial activities. This helps us make timely decisions and manage our resources in a more organized way. The reliability and security of the system give us confidence that our core business processes are well supported.”

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