(MENAFN) The Maldives has become the second country worldwide, after New Zealand, to implement a generational tobacco ban, prohibiting anyone born on or after January 1, 2007, from smoking or using tobacco products.

Health authorities have identified tobacco use and exposure to secondhand smoke as major causes of illness and mortality in the country. This prompted President Mohamed Muizzu to launch an anti-smoking campaign last year, which included banning e-cigarettes and vapes while doubling taxes and import duties on cigarettes.

The lifetime smoking restriction, ratified as an amendment to the Tobacco Control Act in May, officially took effect on Saturday and reportedly applies to visitors as well. Individuals born after January 1, 2007 are now forbidden from purchasing, selling, or using any tobacco products, and retailers are required to verify buyers’ ages. Those under 21 are also barred from participating in tobacco-related sales or commercial activity, described as “further shielding young people from tobacco exposure.”

The legislation also bans all tobacco advertising, sponsorships, and promotions, while maintaining a full prohibition on e-cigarettes and vapes for all ages, covering import, sale, distribution, possession, and use.

The Health Ministry said the law will help “protect public health and promote a tobacco-free generation,” and First Lady Saajidhaa Mohamed called it “a bold, evidence-based step to break the cycle of addiction and prevent diseases,” noting it represents a commitment to “securing a healthier, stronger future for our youth.”

Globally, countries have adopted various anti-tobacco measures, including restrictions on public smoking, age limits, marketing regulations, and higher taxes. The UK is considering a similar generational ban for those born on or after January 1, 2009, while New Zealand repealed its law in November 2023, citing concerns over a potential black market.

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