(MENAFN- GlobeNewsWire - Nasdaq) The Indian skincare market is expanding, driven by e-commerce growth, rising disposable incomes, and increasing demand for natural products. Opportunities lie in Tier 2 and 3 cities and clean, vegan skincare. Digital platforms and personalized beauty tech boost engagement, with North India leading regional growth.Dublin, Oct. 23, 2025 (GLOBE NEWSWIRE) -- The "India Skin Care Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)" report has been added to ResearchAndMarkets's offering.
The India skin care market attained a value of USD 8.65 Billion in 2024 and is projected to expand at a CAGR of around 7.20% through 2034
Rapid e-commerce growth is driving the product uptake across Tier 2 and 3 cities. With rising disposable incomes, increasing awareness of personal grooming, and a growing preference for natural and organic products are further propelling the market to achieve USD 17.34 Billion by 2034.
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Consumers are gravitating towards herbal and Ayurvedic ingredients, such as turmeric, neem, sandalwood, and ashwagandha, reflecting a cultural revival of traditional skincare wisdom. Brands combining plant-based formulations with modern biotech actives are experiencing strong growth. Supporting with an instance, in May 2025, introduced India's debut plant-based "bio-collagen" facial mask, made from ocean-derived vegan collagen and soya fiber.
The India skin care market value is rising with increased internet access and disposable incomes are unlocking potential in smaller cities and rural India. As per DataReportal, there were 751.5 million internet users during the start of 2024 in India. E commerce platforms are reaching new audiences with affordable skincare, leading to significant growth outside metros. Platforms like Nykaa, Amazon, Meesho, and Purplle have tailored their interfaces and logistics to cater to vernacular languages and cash-on-delivery preferences, enhancing trust and accessibility.
The influence of K-beauty and J-beauty is surging the popularity of serums, ampoules, gel-based moisturizers, sleeping masks, and double cleansing rituals among Indian consumers. India skin care brands are increasingly incorporating snail mucin, fermented rice water, ceramides, and hyaluronic acid into their formulations. In December 2024, Nykaa exclusively launched South Korea's skincare label Numbuzin in India (30-item range), offering numbered, targeted, K-beauty routines via its platform. Local players are also launching hydration-centric products inspired by Korean layering techniques.
Ingredient-Led, Dermatologist-Inspired Products
The India skin care market is gaining traction with consumers increasingly demanding ingredient-led and dermatologist-inspired products. As a result, brands are focusing on transparent labelling, clinical testing, pH-balanced formulas, and science-backed claims. In May 2025, Lotus Herbals introduced Lotus Derma Botanics, India's first "dermaceutical" brand blending clinical actives with botanical extracts.
Growth in Men's Skincare & Grooming
The male grooming segment in India is transitioning beyond shaving kits, with growing demand for cleansers, anti-acne treatments, and anti-ageing skincare. Brands are launching dedicated men's lines to capitalize on rising awareness among men about skin health. For instance, in December 2023, premium men's grooming brand Bravado, a launched in India by introducing 23 eco-friendly, plant-based grooming products.
Personalization & Skin-Tech Integration
AI-driven skin diagnostics, virtual try-ons, and AR/VR tools are transforming product discovery and personalization in the India skin care industry. In June 2025, Taiwan-based skincare-tech platform Skin Beauty Pal launched in India with AI-powered skin analysis capable of diagnosing acne, pigmentation, wrinkles, and more with dermatologist-level precision. Consumers expect tailored routines based on individual skin needs. Virtual skin analysis and skin-tech platforms are enhancing engagement and conversion for brands.
Innovation in Formats & Waterless Products
Consumers favour easy-to-use, multifunctional formats, such as serum-in-oil blends, waterless and hydration boosters. Sheet masks and stick masks offer mess-free application and targeted benefits, ideal for on-the-go use. In January 2025, Skinvest relaunched its signature product, the CEO Serum, with an upgraded formulation featuring 25 active ingredients. The trend toward waterless beauty is driven by sustainability, travel-friendliness, and potency.
Rise of Clean, Vegan & Cruelty-Free Beauty
Awareness of ingredient safety and environmental impact is accelerating the clean, vegan, and cruelty-free skin care demand in India. Brands offering toxin-free, ethically produced products with sustainable packaging are winning preference, especially among millennials and Gen Z. In April 2024, Bengaluru-based AFFOREST launched India's first-ever Jackfruit Skincare Range, featuring a foaming cleanser, gel creme moisturizer, under-eye creme, and bedtime serum.
Competitive Landscape
Key players in the market are employing a mix of innovation, localization, and digital transformation to capture diverse consumer segments. Ingredient-led branding is a dominant strategy, with players highlighting actives like niacinamide, hyaluronic acid, and retinol to appeal to educated, efficacy-driven buyers. Simultaneously, Ayurveda and natural formulations continue to thrive, with brands like Kama Ayurveda and Forest Essentials catering to tradition-oriented consumers. Many are launching clinically backed and dermatologist-recommended lines to build trust.
Digital-first and D2C models are accelerating growth, with companies leveraging e-commerce, influencer marketing, and AI-powered skin diagnostics to offer personalized solutions and convenient access. Regional brands are targeting Tier 2 and 3 markets with affordable SKUs, sachets, and vernacular content. Multinational brands entering India are partnering with local retailers like Nykaa, Tira, and Shopper's Stop to build omnichannel presence. These moves are collectively helping in the growth of the India skin care market.
L'Oreal S.A
Founded in 1909 and headquartered in Clichy, France, L'Oreal is a global beauty leader known for L'Oreal Paris and Garnier. It has pioneered beauty tech with AI-based skin diagnostics and sustainable packaging. L'Oreal consistently ranks among top R&D spenders in cosmetics and champions inclusive, science-backed skincare.
Estee Lauder Companies Inc.
Established in 1946 in New York City, Estee Lauder has grown into a luxury beauty powerhouse with brands like Clinique, MAC, and La Mer. Renowned for its premium skincare innovations and personalized beauty experiences, it was among the first to integrate virtual try-on and data-driven customization in high-end skincare.
Procter & Gamble Co
Procter & Gamble, founded in 1837 and headquartered in Cincinnati, the United States, owns major skincare brands like Olay and SK-II. This India skin care company excels in consumer-focused R&D, advancing tech like skin analysers and smart moisturizers.
Beiersdorf AG
Founded in 1882 in Hamburg, Germany, Beiersdorf is best known for its iconic NIVEA brand. The company is recognized for its deep skincare science and focus on skin barrier health and its innovations include microbiome-supporting formulas and eco-conscious packaging.
Other key players in the India skin care market report include L'Occitane International S.A., Groupe Clarins, Unilever Plc, Mountain Valley Springs India Private Limited (Forest Essentials), LVMH Moet Hennessy Louis Vuitton SE (Sephora), Lotus Herbals Pvt Ltd. and others.
Key Features of the India Skin Care Market Report:
Comprehensive quantitative analysis of market size and growth forecasts to 2034. Segmentation by type, product type, distribution channel, and regional markets for detailed insights. Competitive landscape profiling major brands and their strategic initiatives. Consumer behaviour trends and preferences shaping product demand. Impact assessment of regulatory policies and economic factors on market dynamics. Inclusion of emerging trends such as clean beauty, Ayurveda, and technology integration.
Key Market Trends and Insights:
The North skin care market dominated the market in 2024 and is projected to grow at a CAGR of 7.9% over the forecast period. By distribution channel, supermarkets and hypermarkets are projected to witness a CAGR of 6.9% over the forecast period. By type, the body care segment is expected to register 7.9% CAGR over the forecast period with due to rising health and wellness awareness.
Market Size & Forecast:
Market Size in 2024: USD 8.65 Billion Projected Market Size in 2034: USD 17.34 Billion CAGR from 2025-2034: 7.20% Fastest-Growing Regional Market: North India
Key Attributes:
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