(MENAFN- GlobeNewsWire - Nasdaq) Dublin, Oct. 17, 2025 (GLOBE NEWSWIRE) -- The "United States Millets Market Report by Product, Application, Distribution Channels, States and Company Analysis, 2025-2033" has been added to ResearchAndMarkets's offering.
The United States Millets Market is expected to reach US$ 5.41 billion by 2033 from US$ 3.36 billion in 2024, with a CAGR of 5.44% from 2025 to 2033. Rising health consciousness, growing demand for gluten-free grains, and growing applications across food, beverage, and health-focused product categories countrywide are expected to drive the US millets market's steady growth.

Key Factors Driving the United States Millets Market Growth

Rising Health and Wellness Awareness

The growing focus on health and wellness is a key driver of the U.S. millets market. Consumers are increasingly prioritizing nutrient-rich, gluten-free, and high-fiber foods to support weight management, digestive health, and chronic disease prevention. With obesity, diabetes, and cardiovascular concerns rising, millets are being recognized as functional foods offering balanced nutrition and low glycemic index benefits. Health-conscious millennials and Gen Z consumers, in particular, are adopting millets as part of their daily diets.

Food brands are responding by launching millet-based snacks, cereals, and ready-to-eat meals to meet this demand. Educational initiatives and campaigns promoting millet consumption are also improving consumer perception. This alignment with broader wellness trends ensures that health awareness continues to play a central role in driving millet adoption across the United States.

Expansion of Gluten-Free and Functional Food Categories

The U.S. market for gluten-free and functional foods is expanding rapidly, providing significant growth opportunities for millets. As more consumers adopt gluten-free diets, whether for medical reasons like celiac disease or general lifestyle preferences, millets are emerging as an ideal substitute for wheat and other gluten-containing grains. Food manufacturers are increasingly incorporating millets into gluten-free bakery products, pasta, breakfast cereals, and snack items.

Additionally, millets are marketed as functional foods due to their high nutrient density, including vitamins, minerals, and antioxidants. Their versatility in food processing further enhances their appeal, allowing manufacturers to create diverse product offerings. This growing use in health-focused categories is solidifying millet's role in the U.S. market, ensuring strong adoption among consumers seeking both wellness and variety in their diets.

Sustainability and Climate-Resilient Agriculture

Sustainability concerns and the need for climate-resilient agriculture are fueling millet demand in the United States. Millets require minimal water, thrive in poor soil conditions, and have a low carbon footprint, making them highly suitable for sustainable farming systems. With growing awareness about food security and climate change, millets are gaining attention as future-ready crops.

Policymakers and environmental advocates are promoting millet cultivation as part of initiatives to diversify grain production and reduce dependence on water-intensive crops. Consumers, particularly those aligned with eco-friendly diets, are adopting millets for their dual benefits of nutrition and sustainability. This positioning of millets as "climate-smart" grains resonates with the rising eco-conscious population in the U.S., making sustainability a critical driver of market growth alongside consumer health trends.

Challenges in the United States Millets Market

Limited Consumer Awareness and Acceptance

One of the key challenges in the U.S. millets market is limited consumer awareness and familiarity. While millets are staple grains in many global regions, their presence in American diets remains relatively new. Many consumers are unfamiliar with millet varieties, cooking methods, and nutritional benefits, which limits adoption. Additionally, competing grains like quinoa and oats already enjoy widespread popularity, making it harder for millets to establish a strong foothold.

The lack of targeted marketing and product positioning further contributes to slow consumer acceptance. Overcoming this challenge requires strategic educational campaigns, product innovation, and branding efforts that highlight millet's unique benefits and versatility. Without stronger awareness initiatives, consumer hesitancy may hinder the full potential of millet consumption in the U.S. market.

Competition from Established Grains and Supply Chain Limitations

The millet market faces competitive pressures from established grains such as rice, oats, and quinoa, which already enjoy high levels of consumer trust, availability, and integration into mainstream diets. These established grains are supported by strong supply chains, marketing, and widespread distribution, making them more accessible compared to millets.

Additionally, millet production and distribution in the United States remain limited, relying partly on imports, which affects cost competitiveness and availability. Supply chain inefficiencies can lead to higher retail prices, discouraging mass-market adoption. Addressing these challenges requires investment in domestic cultivation, infrastructure, and partnerships between farmers, distributors, and food companies. Without strengthening the supply chain and improving market positioning, competition and availability issues could restrict millet's growth in the U.S. market.

Key Attributes

Report Attribute	Details
No. of Pages	200
Forecast Period	2024-2033
Estimated Market Value (USD) in 2024	$3.36 Billion
Forecasted Market Value (USD) by 2033	$5.41 Billion
Compound Annual Growth Rate	5.4%
Regions Covered	United States

Key Topics Covered
1. Introduction
2. Research & Methodology
3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. United States Millets Market
5.1 Historical Market Trends
5.2 Market Forecast
6. Market Share Analysis
6.1 By Products
6.2 By Application
6.3 Distribution Channel
6.4 By States

7. By Product
7.1 Organic
7.2 Regular

8. Application
8.1 Infant Food
8.2 Bakery Product
8.3 Breakfasts
8.4 Beverages
8.5 Fodder
8.6 Others

9. Distribution Channels
9.1 Trade Associations & Organizations
9.2 Supermarkets
9.3 Traditional Grocery Stores
9.4 Online Stores
9.5 Others

10. Top States
10.1 California
10.2 Texas
10.3 New York
10.4 Florida
10.5 Illinois
10.6 Pennsylvania
10.7 Ohio
10.8 Georgia
10.9 New Jersey
10.10 Washington
10.11 North Carolina
10.12 Massachusetts
10.13 Virginia
10.14 Michigan
10.15 Maryland
10.16 Colorado
10.17 Tennessee
10.18 Indiana
10.19 Arizona
10.20 Minnesota
10.21 Wisconsin
10.22 Missouri
10.23 Connecticut
10.24 South Carolina
10.25 Oregon
10.26 Louisiana
10.27 Alabama
10.28 Kentucky
10.29 Rest of United States

11. Value Chain Analysis
12. Porter's Five Forces Analysis
12.1 Bargaining Power of Buyers
12.2 Bargaining Power of Suppliers
12.3 Degree of Competition
12.4 Threat of New Entrants
12.5 Threat of Substitutes
13. SWOT Analysis
13.1 Strength
13.2 Weakness
13.3 Opportunity
13.4 Threats
14. Pricing Benchmark Analysis
14.1 Archer Daniels Midland Company
14.2 Cargill
14.3 Bayer Crop Science AG
14.4 Nestle S.A.
14.5 NH Foods Ltd.
15. Key Players Analysis
15.1 Archer Daniels Midland Company
15.1.1 Overviews
15.1.2 Key Persons
15.1.3 Recent Developments
15.1.4 SWOT Analysis
15.1.5 Revenue Analysis
15.2 Cargill
15.3 Bayer Crop Science AG
15.4 Nestle S.A.
15.5 NH Foods Ltd.

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• U.S. Millets Market

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