(MENAFN- ForPressRelease) 17 October 2025: Mamaearth, Indiaâ€TMs leading purpose-driven baby and personal care brand, has unveiled a fresh, youthful campaign for its Rice Face Wash, featuring Bollywood actor and brand ambassador Palak Tiwari. With an energetic, playful narrative set at a tennis game, the campaign puts a fun twist on skincare spotlighting how the natural goodness of rice water and niacinamide power a double hydration formula for a luminous glass skin glow.

The film captures Palak in her element, energetic, radiant, and confident, as her glowing skin turns heads on the court. Between serves and smiles, she reveals her skincare ace: Mamaearth Rice Face Wash. The film's upbeat energy, youthful vibe, and modern aesthetic reflect Mamaearth's philosophy of blending nature, science, and spirited storytelling that connects with today's generation.

Speaking about the campaign, Palak Tiwari shared, "Glass skin isn't just a trend anymore, itâ€TMs what my generation genuinely wants. We want skin that feels fresh, hydrated, and full of life! This film was so much fun to shoot, it captures that playful, confident vibe we all love. Mamaearth Rice Face Wash gives me that double hydration and glow, without the fuss, and keeps my skin feeling as good as it looks."

Snigdha Anand, SVP & Brand Head - Marketing, Mamaearth, added, "With this campaign, we wanted to take a fun, youthful approach while landing the strong message behind the Rice Face Wash, hydration and glow backed by the power of rice water and niacinamide. Rice water has long been celebrated in beauty rituals, and we've reimagined it for today's skincare routines with a film that feels fresh, aspirational, and full of energy. With Palak's vibrant personality leading it, we're confident this message will resonate deeply with young consumers."

The campaign will be amplified pan-India across digital platforms. This marks Palak Tiwari's second collaboration with Mamaearth, following the Ubtan Face Wash campaign earlier this year.

About Mamaearth

Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is one of the fastest growing beauty and personal care brand. Driven by innovation and using the best of science and nature, the brand caters to personal care needs of young, aspirational and increasingly conscious Indian consumers. In a short span of 6 years, Mamaearth has created a product portfolio of 200+ products packed with goodness inside and has reached over 5 million customers in 500 Indian cities servicing over 18000 pin codes. Mamaearth products are available on, major eCommerce platforms like Amazon, Nykaa, Flipkart and over 40 thousand points of sales across the country.


About Honasa Consumer Limited

Honasa Consumer Limited is a purpose-driven brand house building the future of personal care and beauty. The company has created a portfolio of digital-first brands, including Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr Sheth's, and Staze, based on a customer insights-led innovation strategy. With more than 100,000 FMCG retail locations and a vast omni-channel distribution network that covers 18,000+ pin codes in India, Honasa's products are accessible to customers across 700+ districts across the country.

Company:-Mamaearth

User:- Shreya Gulati

Email:[email protected]

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