(MENAFN- EIN Presswire) EINPresswire/ -- YourRetailCoach (YRC) recently announced its intelligent retail rollout strategy, which it specifically designed for multi-location retail chains with a goal of expanding their business throughout the markets of the Africa. This strategic move is consistent with the increasing need for retail operators who are attempting to increase their market penetration within these potential markets to have an established expansion roadmap that is complemented by a well-defined market entry strategy. For effective site launch of new store locations to retailers venturing into African markets, YRC is focusing on thorough demographic analysis and precise site selection.

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This is due to the fact that regional expansion and retail growth strategy remain top of most agendas in boardrooms. The methodology adopted by YRC allows it to ensure multi-location retail chains have the possibility of finding micro-markets with immense potential, thus helping these chains to maximize market entry strategy and enhance market penetration capability.

"Retailers need to adopt an agile retail rollout strategy to keep pace with changing consumer requirements in Africa with emphasis on a planned expansion roadmap," says YRC Founder Nikhil Agarwal. "The power of a brand also comes from the fact that it should align its retail growth strategy with demographic analysis, reality and appropriate site selection."

With the surge in demand for more new store locations driven by growing urbanization and youth populations in Africa, YRC's retail rollout strategy offers a single framework for geographic expansion. This enables retail chains with multi-location growth and execute market entry strategy that supports sustainable market penetration.

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"Retailers tend to lose important opportunities in Africa by overlooking the contribution of data-driven site selection and granular demographics analysis, which play a crucial role for a sustainable retail growth strategy," says Rupal Agarwal, co-founder of YRC. "Our emphasis on the proper retail rollout plan enables retailers to shift and change within their expansion roadmap efficiently."

The retail rollout plan that YRC has created incorporates location intelligence and intensive demographic analysis. This gives retailers the capability to analyze and compare potential new store locations in a systematic way. This not only assists in determining areas that have the possibility of having a high demand, but it is also aligned with the market entry strategy of a store, which raises the chances of strategic market penetration over many locations.

In the context of its retail expansion strategy, the YRC group brings on board customer mobility patterns, competitive analysis, and community profiling to ensure its geographic expansion footprint is smooth. Retail chains with multiple locations can proceed with their expansion strategy in a safe manner when these parameters are met.

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Retailers looking for structured expansion in Africa can gain from the well-thought-out and operational retail rollout strategy formulated by YRC.

About YRC

YRC (Your Retail Coach) is a global retail consulting firm with over 12 years of experience specializing in market entry strategy, geographic expansion, retail network site selection, and retail growth strategy with a focus on the emerging markets.

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