
Commercial Real Estate On Florida's Gulf Coast Enters A Strategic Repositioning Phase
Regional Snapshot: Opportunity Through Evolution
Sarasota County: Office vacancy sits at 4.9 % as of Q1 2025, reflecting solid demand in core submarkets like downtown Sarasota and Lakewood Ranch (SVN | Commercial Advisory Group).
Industrial: Vacancy has risen to 3.7 %, the highest in eight years, as speculative construction briefly outpaces leasing (Business Observer FL).
Manatee County: Over $440 million in active listings span roughly 190 commercial properties, with land prices climbing year-over-year (Crexi).
The Manatee County Commission recently approved a $23.5 million purchase of a 101,000-sq-ft office property in Lakewood Ranch to serve as a new administrative campus-signaling a government-backed eastward expansion (Business Observer FL).
“We've moved beyond the era where raw land was the only story,” said Stan Rutstein, RE/MAX Alliance Group commercial broker.“The next chapter is about repositioning what's already here-breathing new life into existing assets with strong infrastructure and strategic locations.”
Sarasota: Reuse Meets Resilience
Sarasota's office market remains healthy but competitive. The push toward smaller footprints and flexible space design is increasing the appeal of renovated or adaptive office properties.
“A short-term rise in industrial vacancy is actually a sign of market health,” Rutstein noted.“It means developers got ahead of demand-which gives tenants options and fuels smarter lease structures.”
Developers are also focusing on resilient construction, incorporating solar, efficient HVAC, and storm-hardening to protect assets in hurricane-exposed zones.
Manatee: Growth, Anchors, and Infrastructure
Manatee County's momentum continues to build around Lakewood Ranch, University Parkway, and SR 64, driven by proximity to I-75 and major institutional anchors like the upcoming BayCare hospital campus (opening 2028).
“Once local government and healthcare campuses move in, the rest follows,” said Rutstein.“Those anchors create gravitational pull-jobs, retail, logistics, and housing all gather around them.”
Investment Focus: Smart Reuse and Mixed-Use Corridors
Rutstein highlights that savvy investors are increasingly targeting:
- Aging retail strips ready for conversion to medical or wellness centers
- Underutilized industrial sites with zoning flexibility for bio-manufacturing or tech
- Mixed-use infill near transportation arteries rather than outer-edge sprawl
“It's smarter and faster to re-energize a corridor than start from scratch,” Rutstein said.“A property that's outlived its first purpose can still deliver a second and third life.”
Looking Ahead
Both counties are expected to lean into incremental densification, promoting live-work-play corridors that minimize infrastructure strain while boosting tax base and resilience.
Rutstein, named a top RE/MAX Commercial Agent in Florida for seven consecutive years, believes success will hinge on collaboration.
“Counties, developers, and business owners have to think together-as one ecosystem. If we plan deliberately, Manatee and Sarasota can grow intelligently without losing what makes them special.”
About Stan Rutstein
Stan Rutstein is one of Florida's leading commercial real estate professionals, specializing in land, industrial, retail, and mixed-use development. Based in Bradenton with RE/MAX Alliance Group, he is known for his data-driven market insight,“Let's Talk” signage campaign, and commitment to community-oriented growth.

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