(MENAFNEditorial) The brand aims to capture a 5% share of Kuwait’s fast-growing automotive aftermarket lubricants category within five years.

Kuwait, October 15, 2025 — Amaron, a leading automotive battery brand from India’s Amara Raja Energy and Mobility Ltd (ARE&M) has selected Kuwait to debut its Middle East portfolio expansion in partnership with Bandira Auto Parts, the brand’s official distributor in Kuwait. This strategic move reflects Amaron’s confidence in Kuwait’s dynamic business environment, strong aftermarket fundamentals, and growing demand for high-performance automotive products.

Kuwait’s automotive lubricants market is expanding rapidly, with annual consumption estimated at around 45 million Ltrs. Driven by high vehicle ownership, a well-established service network, and a growing focus on vehicle performance and maintenance, this growth positions Kuwait as a strategic market for Amaron’s regional expansion.

As part of this expansion, Amaron introduced its complete range of automotive lubricants, Amaron Hi-Life Lubes, to the Kuwaiti market during an event held at Al Baraka Ballroom, Crowne Plaza, Al Thuraya City, Kuwait. The event was attended by Amara Raja Executive Director Mr. Harshavardhana Gourineni, CMO, International Automotive Business (ARE&M) Mr. Indeevar Govardhanagiri, Business Head – MEA (ARE&M) Mr. Maneesh Khanna, Bandira Auto Parts owners Mr. Jassim Al Tamimi and Mr. Joyab Ali Patel, along with the leadership team from Amara Raja International Business, local automotive dealers, and workshop partners.

Executive Director of Amara Raja, Mr. Harshavardhana Gourineni said, “Our vision for AMARON in Kuwait is not only to enter Kuwait’s dynamic automotive lubricant sector but also to achieve a 5% market share in the automotive lubricant aftermarket within the next five years. The launch of Hi-Life Lubes today is a strategic step in our broader expansion into the auto-allied segment.”

He added, “Hi-Life Lubes has already been successfully launched in India, earning nationwide recognition and ranking among the top five brands in the motorcycle oil segment. Kuwait marks our first international launch market outside India in this category.”

Bandira Auto Parts Owner, Mr. Jassim Al Tamimi said, “We are proud of our long-standing partnership with Amaron since 2008 as their exclusive distributor in Kuwait. Today marks a significant milestone as we introduce Amaron’s new automotive lubricants to the market. We look forward to bringing more high-performance and reliable products to customers, including motorists, fleet operators, and service workshops across Kuwait, helping extend vehicles engine life, improve fuel efficiency, and reduce maintenance costs.”
Amaron Hi-Life Lubes is designed to deliver maximum engine protection and performance, featuring unique Molybdenum enriched PENTACORE Technology advanced base oils, and premium additives. Tested for high thermal stability and oxidation resistance, and meeting international OEM and API standards, these lubricants provide long-lasting results and ensure engines remain protected even in the harshest conditions, making them ideally suited for GCC climate.

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