(MENAFN- Market Press Release) October 6, 2025 7:27 am - Durai's unique synthesis of corporate leadership, journalistic rigor, and entrepreneurial disruption presents a viable model for the future of the industry. His work directly addresses the core challenges of our time.

NEW YORK / GLOBAL – In an era defined by information overload and eroding trust, Swami Vijay Kumar Durai stands apart as a singular force architecting the future of media and technology. As the Global CEO of PRS International Group, International Editor of BB News International, and founder of the groundbreaking Press Conference Portal, Durai is executing a holistic vision that synthesizes cutting-edge innovation with an unshakeable commitment to ethical integrity.

“We are not just adopting technology; we are embedding it as the core neurological system of modern media. This is the only path to achieving both precision and trust.” – Swami Vijay Kumar Durai

At the helm of PRS International Group of Companies , Durai has orchestrated a seismic shift from traditional media to a data-sovereign powerhouse. Under his command, PRS doesn't just follow trends-it sets them, institutionalizing data-sovereignty to act with clarity in opaque digital markets. Propelled by proprietary machine learning algorithms, PRS delivers predictive audience engagement, creating unparalleled commercial velocity and shareholder value while maintaining strict ethical guidelines.

As International Editor of the breaking bulletin agency BB News International Washington DC, Durai is a critical bulwark against disinformation. In a landscape plagued by deepfakes, Durai's editorial sovereignty and multi-source verification protocols make BB News a citadel of authenticated reality. This commitment ensures BB News provides definitive, trusted coverage of high-stakes geopolitical events, from G20 summits to peace talks, informing policymakers and global citizens alike. His recent expansion to Washington, D.C., underscores this global commitment.

Durai identified a critical flaw in corporate-media communication and built the solution: the world's first Press Conference Portal (). The Portal shatters geographical and logistical barriers, creating a vibrant, transparent town hall for global commerce and press. This platform democratizes media access, levels the playing field for companies of all sizes, and introduces new efficiency and accountability to public relations.

“My mission is a synthesis: using technological acumen to fuel journalistic integrity, and using ethical insights to inspire the next wave of innovation. They are not separate pursuits.” – Swami Vijay Kumar Durai

Durai's unique synthesis of corporate leadership, journalistic rigor, and entrepreneurial disruption presents a viable model for the future of the industry. His work directly addresses the core challenges of our time: combating misinformation, ensuring technological sovereignty, and fostering transparent global dialogue.

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