(MENAFN- Khaleej Times)

This summer‭, ‬Kris Jenner made headlines not only for her stunning transformation‭, ‬but also for saying out loud what most celebrities keep discreet‭: ‬yes‭, ‬she had work done‭. ‬Closer to home‭, ‬Bollywood's Khushi Kapoor opened up about being bullied as a teenager and spoke about making a few tweaks to her appearance to regain confidence‭. ‬From Hollywood to K-pop to Bollywood‭, ‬measured honesty has become the new normal‭. ‬Celebrities are slowly admitting to the work they've had done‭. ‬While stars no longer outright deny treatments‭, ‬they carefully choose what to reveal and what to keep private‭. ‬Transparency itself has become aspirational‭ ‬-‭ ‬though always in a controlled‭, ‬curated way‭.‬

A well-known Dubai-based aesthetician recalls how a public figure was recently trolled as her appearance began to change and she‭ ‬looked noticeably younger‭. ‬Most of the comments on her social media assumed‭ ‬“Botox”‭, ‬which she firmly denied‭. ‬And rightly so‭! ‬Her results came not from Botox‭, ‬but from a combination of high-end surgical and non‭-‬surgical treatments using the latest advancements in skin technology‭. ‬

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This opens up two conversations‭: ‬first‭, ‬how little awareness there still is about the vast and complex world of aesthetics‭; ‬and‭ ‬second‭, ‬how the beauty narrative itself is evolving‭ ‬“Women now want treatments that enhance their beauty subtly‭, ‬without changing who they are‭,‬”‭ ‬says Dr Maha Abouzeid‭, ‬Specialist Dermatologist at Kaya Clinic‭. ‬“Salmon DNA Therapy has gone viral‭,‬”‭ ‬especially after Kim Kardashian spoke about it‭, ‬propelling it into the spotlight‭. ‬Today‭, ‬it's Kaya's most requested treatment‭. ‬Inspired by Korean aesthetics and powered by polynucleotides and antioxidants‭, ‬Salmon DNA Therapy delivers firmer‭, ‬brighter‭, ‬more radiant skin‭ ‬­-‭ ‬results that look effortless‭, ‬even if they take effort‭.‬

Beyond this‭, ‬science itself is moving past surface fixes into regenerative treatments‭. ‬“Stem cell therapy is a type of regenerative medicine that promotes tissue repair and regeneration‭,‬”‭ ‬explains Giuseppe Mucci‭, ‬CEO and Founder of Bioscience Institute and Clinic‭. ‬“Unlike fillers or Botox‭, ‬which only mask wrinkles‭, ‬stem cell therapy targets the underlying causes of ageing by encouraging new‭ ‬cell growth‭.‬”‭ ‬And this treatment is gaining immense popularity amongst Hollywood's elite‭.‬

“SMAS lifting‭, ‬RF lifting‭, ‬exosomes therapy‭, ‬microneedling and PRP‭+ ‬are all popular treatments‭,‬”‭ ‬adds Zieda Sharipova‭, ‬Creative Director of Zieda Clinic‭ & ‬Beauty Lounge‭. ‬“But the real skill is in how we combine these modalities‭. ‬The goal is not an overdone look‭, ‬but a natural harmony‭, ‬firmer lifted‭ ‬skin‭, ‬flawless texture and a glow that feels natural‭. ‬Clients today are educated‭; ‬they want results that are both visible and discreet‭. ‬That's why protocols that layer regenerative therapies with advanced technology are becoming the gold standard in aesthetics‭.‬”

No one can attribute flawless skin solely to good genes and hydration anymore‭. ‬Today‭, ‬women‭ (‬and men‭) ‬want to own their story‭. ‬Transparency has become aspirational‭; ‬not absolute‭, ‬but measured and curated‭, ‬with authenticity now the ultimate benchmark‭. ‬

Effortless beauty may be a myth‭, ‬but empowered beauty is real‭. ‬The new flex lies in treatments that refine without erasing‭, ‬and‭ ‬in the freedom to choose whether to reveal or conceal the work behind the look‭. ‬Because transparency isn't about showing everything‭; ‬it's about expressing only what feels true‭, ‬on your terms‭, ‬and no one else's‭.‬

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