(MENAFN- KNN India) New Delhi, Oct 3 (KNN) The Agricultural and Processed Food Products Export Development Authority (APEDA) showcased India's agri-food capabilities as the Export Partner at the 4th edition of World Food India (WFI) 2025, held at Bharat Mandapam, Pragati Maidan, New Delhi.

With participation from 142 exhibitors across 120 stalls, APEDA's pavilion highlighted the diversity of India's agri-food sector, including GI-tagged products, Basmati rice, millets, organic produce, livestock items, and value-added foods.

Special attractions included the GI Gallery, Fresca Zone, a Basmati Export Development Foundation stall, and the BHARTI Zone, dedicated to startups and agri-food innovation.

As Export Partner, APEDA hosted a large-scale Reverse Buyer-Seller Meet (RBSM) that drew more than 530 global buyers from 68 countries, including leading international supermarket chains such as Walmart, Nesto, Al Madina, Mustafa Singapore, and Choithram.

Over 4,654 curated B2B meetings were facilitated, offering Indian exporters and startups a strong platform to expand market reach, showcase innovations, and forge long-term trade partnerships.

Expanding its international collaborations, APEDA signed a strategic MoU with LuLu Hypermarket LLC on September 25, 2025, under the BHARTI (Bharat's Hub for Agritech Resilience, Advancement and Incubation for Export Enablement) Initiative.

The partnership will enable Indian agri-food startups to secure shelf space across 252 LuLu outlets in the GCC region, alongside product sampling campaigns, consumer engagement drives, and access to LuLu's export division for wider global distribution.

The BHARTI Initiative was another highlight of WFI 2025. A dedicated stall and an interactive seminar titled 'From Farm to Global Markets: Startup-Driven Innovation for Agri-Food Exports' convened policymakers, industry leaders, and entrepreneurs to discuss strategies for scaling 100 agri-food ventures through mentorship, branding, technology integration, and market intelligence.

APEDA Chairman Abhishek Dev described the event as a milestone in projecting India's agri-food potential to the world.

He noted that the Reverse Buyer-Seller Meet, the MoU with LuLu Hypermarket, and the BHARTI Initiative collectively underscored APEDA's commitment to empowering startups, strengthening international partnerships, and developing an innovation-led export ecosystem.

(KNN Bureau)

MENAFN03102025000155011030ID1110147558