EINPresswire/ -- Afrobeat and Afropop artist Brite Benson released his vibrant new single “Faaji Daddy” on July 30, 2025, under Laalow Entertainment LLC. Known for blending Afro-fusion and conscious storytelling in past projects, Benson now embraces a bold evolution — stepping into his role as a cultural trendsetter and lifestyle brand.

Produced by Lah Lah, “Faaji Daddy” fuses Afrobeat roots with global sound engineering, delivering a sound that’s love-filled, feel-good, and inspiring. The track embodies faaji — a Yoruba word for enjoyment and celebration — with infectious grooves and magnetic hooks built for dancefloors worldwide.
“Faaji Daddy is more than a song — it’s a lifestyle, a celebration of joy, success, and living unapologetically,” says Brite Benson.

The single’s energy was born in a Maryland studio session where even the sound engineer left the mixing desk to dance. The now-iconic hook came spontaneously when Benson chanted “Faaji Daddy” during a break, sparking a chant that became the track’s centerpiece.
Backed by a cinematic video directed by AdamsGud, the rollout includes vertical cuts for TikTok, a viral #FaajiDaddyChallenge, playlist pitching across Spotify, Apple Music, and Boomplay, plus global club support from DJs and tastemakers.

With “Faaji Daddy”, Benson transitions from artist to brand — delivering not just music but a movement rooted in culture, confidence, and lifestyle. Fans can expect upcoming live shows, visuals, and activations as the single cements him as a global Afrobeat voice.


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