(MENAFN- GlobeNewsWire - Nasdaq) The North American precision nutrition market offers significant growth opportunities driven by U.S. dominance, burgeoning Canadian and Mexican markets, technological integration, and personalized solutions. Key areas include personalized plans, genomic services, direct-to-consumer models, and partnerships in biomarker and AI-driven innovations.

Dublin, Oct. 02, 2025 (GLOBE NEWSWIRE) -- The "North America Precision Nutrition Market Size, Share & Industry Analysis Report By Technology, By End Use, By Service Type, By Application, By Country and Growth Forecast, 2025-2032" report has been added to ResearchAndMarkets's offering.
The North America Precision Nutrition Market is expected to witness market growth of 15.3% CAGR during the forecast period (2025-2032).
The US market dominated the North America Precision Nutrition Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of USD 5.46 billion by 2032. The Canada market is experiencing a CAGR of 18.2% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 17.3% during 2025-2032. The US and Canada led the North America Precision Nutrition Market by Country with a market share of 81% and 10.3% in 2024.

The North American precision nutrition market has grown from academic research in the early 2000s to a major digital health sector, thanks to government programs, OEM innovations, and consumer demand. Some important events are the NIH's $150 million Nutrition for Precision Health program in 2022, the FDA's approval of consumer glucose monitors in 2024, and Nestle and DSM's investments in personalized nutrition platforms. These changes made precision nutrition a real healthcare strategy that brought together science, policy, and business.

Biomarker tracking is becoming more popular with consumers, research is being used to create real-world solutions, and platform ecosystems that combine diagnostics, supplements, and analytics are becoming more common. Big companies like Abbott, Dexcom, Nestle, and DSM are building complete ecosystems. Startups like Viome and ZOE, on the other hand, focus on credibility through clinical validation. There is a lot of competition, but it is also collaborative. Partnerships, acquisitions, and following the rules will help precision nutrition grow into a professionalized, technology-enabled, and evidence-based ecosystem.
Service Type Outlook
Based on Service Type, the market is segmented into Personalized Plans & Subscription Services, Genomics & Multi-Omics Analysis Services, Digital Platforms & Solutions, Consultation Services, and Institutional & Wellness Programs. The Personalized Plans & Subscription Services market segment dominated the Canada Precision Nutrition Market by Service Type is expected to grow at a CAGR of 17.2 % during the forecast period thereby continuing its dominance until 2032. Also, The Consultation Services market is anticipated to grow as a CAGR of 19.1 % during the forecast period during 2025-2032.
End Use Outlook
Based on End Use, the market is segmented into Healthcare Providers, Direct-to-Consumers, Dietary Supplement Manufacturers, Fitness & Wellness Companies, Research Institutes, and Other End Use. Among various US Precision Nutrition Market by End Use; The Healthcare Providers market achieved a market size of USD $506.3 Million in 2024 and is expected to grow at a CAGR of 13.6 % during the forecast period. The Fitness & Wellness Companies market is predicted to experience a CAGR of 15.5% throughout the forecast period from (2025 - 2032).
Country Outlook
The United States is the leader in the North American precision nutrition market, which started as research and has grown into a mainstream health system. The NIH's $150 million Nutrition for Precision Health project in 2022 gave things a big boost. It used AI, genomics, and microbiome analysis to predict how people would respond to different foods. The rise in chronic disease rates and the use of Food-as-Medicine strategies made people want more personalized solutions.

By 2024, FDA-approved glucose monitors for consumers from Abbott and Dexcom made biomarker tracking available to everyone, allowing for real-time changes to diets. AI-integrated apps, personalized supplements, and microbiome-based insights are some of the trends. Companies like Levels, Nutrisense, Viome, Nestle, and DSM are at the forefront of innovation. The U.S. is still the most advanced precision nutrition market in the world, thanks to research, policy, and corporate investment.
Key Companies Profiled

• Viome Life Sciences, Inc.
• ZOE Limited
• Lifenome Inc.
• Precision Nutrition Inc.
• Prenetics Global Limited
• Decodify Me LLC (SelfDecode)
• 23ANDME HOLDING CO.
• Genesis Healthcare Co.
• AMILI Pte Ltd
• Xcode Life

Market Report Segmentation

By Technology

• Genomics
• Metabolomics
• Proteomics
• Transcriptomics
• Other Technology

By End Use

• Healthcare Providers
• Direct-to-Consumers
• Dietary Supplement Manufacturers
• Fitness & Wellness Companies
• Research Institutes
• Other End Use

By Service Type

• Personalized Plans & Subscription Services
• Genomics & Multi-Omics Analysis Services
• Digital Platforms & Solutions
• Consultation Services
• Institutional & Wellness Programs

By Application

• Weight Management
• Disease Management
• General Health & Wellness
• Sports Nutrition

By Country

• US
• Canada
• Mexico
• Rest of North America

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