Greenlam Industries Unifies Surface Solutions Under Mikasa Decowood Veneers

2025-09-23 10:05:04

(MENAFN- ForPressRelease) New Delhi, India : Today, Decowood Veneers officially adopts the name Mikasa Decowood Veneers, signalling a strategic consolidation of Greenlam Industries Limited's premium surface businesses. Drawing on the MD's Note, this change underscores the company's commitment to global expansion, integrated offerings and simplified customer experiences.

"Unifying our veneers, plywood, flooring and doors under the Mikasa banner allows us to present a cohesive, world-class portfolio to clients everywhere," explained Mr Saurabh Mittal, Managing Director & CEO, Greenlam Industries Limited. "This renaming is not just cosmetic - it represents our drive to deliver seamless, end?to?end solutions with one trusted partner."

One Name, Comprehensive Reach
As highlighted in the MD's Note, the consolidation addresses key customer needs:

Single?Source Procurement: Architects and distributors can now specify and order the full Greenlam surfacing range through one brand, reducing complexity and lead times.
Global Distribution Network: Mikasa's established channels in Europe, North America and Asia will extend Decowood's reach, backed by local Greenlam service teams.
Consistent Quality Standards: All products will adhere to unified manufacturing protocols, ensuring identical performance no matter the geography.
Customer-Centric Enhancements
The rebrand also introduces:

Digital Specification Portal: A unified online interface for real?time product data, sample requests and order tracking.
Dedicated Global Support Desk: Single?point technical assistance covering sustainability certifications, custom finishes and installation guidance.
Enhanced Sustainability Metrics: Consolidated reporting on FSC-certified sourcing, VOC emissions and waste reduction across all product lines.
Charting Future Growth
In his MD's Note, Mr?Mittal remarked, "This consolidation paves the way for accelerated innovation and market entry. By leveraging our combined strengths, Mikasa Decowood Veneers will set new benchmarks in design, performance and sustainability."

About Mikasa Decowood Veneers
Mikasa Decowood Veneers - formerly Decowood Veneers - is the decorative surfacing division of Greenlam Industries Limited, providing architects and designers with an extensive suite of veneers, plywood, engineered flooring and door products. With unified operations and global reach, the brand serves customers in over 100 countries.

About Greenlam Industries Limited
Greenlam Industries Limited is a global leader in decorative laminates, veneers, flooring and compact surfaces. Offering over 1,500 SKUs across 80 collections, Greenlam is known for its sustainable practices, innovative R&D and unwavering commitment to quality.

Media Contact:
Rohit
Head - Corporate Communications, Greenlam Industries Limited
Phone: 1800-833-0004 | Email: ...

Company :-Mikasa Decowood Veneers

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