Alisa Minina Jeunemaître

2025-09-22 09:06:45

(MENAFN- The Conversation)

Associate Professor of Marketing, EM Lyon Business School

Profile Articles Activity

In my research I adopt the sociocultural perspective as a framework for understanding consumption experiences, with the particular focus on globalization, consumer mobility, acculturation and consumption in digital service settings. I seek to go beyond consumer subjectivity in investigating the broader market and sociocultural dynamics that intertwine with consumer experiences, using in-depth interviews, ethnographic methods, discourse analysis and digital research in order to uncover how lived experiences of consumers are being shaped by broader macroenvironmental forces, and how consumer lifestyles emerge as a response to the challenges of their daily lives.

Experience

–present Associate Professor of Marketing, EM Lyon

Education

2017 Stockholm university (Stockholm Business School), PhD in Marketing

MENAFN22092025000199003603ID1110093972

Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.