Dubai Jewellery Group Wraps DSS 2025

30 Gold Coin Winners and Exclusive Jewellery Voucher Recipients Announced

Shoppers celebrated big wins with 30 gold coins and AED 175,000 worth of jewellery vouchers, along with Visa cashback rewards and exclusive DSS promotions across Dubai.

Dubai, UAE - September 19, 2025: The Dubai Jewellery Group (DJG) has successfully concluded its annual Dubai Summer Surprises (DSS) campaign, which ran from June 27 to August 30, 2025, across the city's leading jewellery outlets.

As part of this year's campaign, customers who spent AED 1,000 or more at participating stores were entered into a raffle to win one of 30 exclusive Dubai City of Gold Special Edition 12-gram gold coins. The 30 lucky winners were announced on September 11 during a raffle draw.

In addition, Visa purchases of AED 1,000 or more qualified for a digital raffle, which rewarded 50 winners with AED 3,500 jewellery vouchers each (Full list of winners listed below).

Beyond the raffles, shoppers benefitted from a wide range of DSS-exclusive in-store offers, including complimentary gifts, up to 50% off gold making charges, zero-deduction exchange on old gold, and discounts of up to 70% on diamond and pearl jewellery.

Laila Suhail, Chairperson of the Marketing Committee at DJG, said: “As DSS 2025 concludes, we are proud to celebrate another successful campaign that rewarded our customers with meaningful prizes and memorable shopping experiences. From offering 12-gram gold coins and jewellery vouchers to presenting unmatched in-store promotions, this initiative continues to strengthen Dubai's position as the jewellery capital of the region.”

DJG extended its gratitude to all participating retailers, strategic partners, and shoppers who contributed to the success of the 2025 DSS campaign.

For more information on ongoing promotions and upcoming campaigns, please visit

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