(MENAFN- TRACCS) Kuwait City, Kuwait — 17 September 2025: Majid Al Futtaim, a leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, today announced the launch of its independently-owned grocery retail brand, HyperMax, in Kuwait. Following its successful debut in Jordan, Oman, and Bahrain, HyperMax is now bringing its deep local insights, international best practices and omnichannel concept to Kuwait, setting a new benchmark for modern grocery retail in the market.

Charbel Azouri, Head of Operations at Majid Al Futtaim Retail – HyperMax Kuwait, commented: “With the launch of HyperMax in Kuwait, we are delivering a modern omnichannel shopping experience that blends world-class standards with local relevance, rooted in regional insights. By working closely with Kuwaiti farmers, suppliers, and SMEs, HyperMax is strengthening national supply chains, promoting economic self-reliance, and contributing directly to the ambitions of Kuwait Vision 2035 - all while ensuring our customers enjoy greater variety, quality, and everyday value.”

In support of Kuwait Vision 2035, HyperMax is collaborating with over 150 local farmers, producers, suppliers, and SMEs to strengthen national supply chains, reinforce food security, and create meaningful opportunities for the private sector to grow alongside the country’s development agenda. With a workforce of over 1,500 team members, Majid Al Futtaim reaffirms its long-standing commitment to nurturing talent and advancing Kuwait’s socio-economic prosperity.

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