Modern Meadow's Lineapelle Winter Exhibit To Showcase INNOVERATM-Based Seat From Mercedes-Benz Development Partnership

(MENAFN- PR Newswire) "At Modern Meadow, we are building partnerships like these within the automotive, lifestyle and interiors segments to demonstrate that INNOVERATM is designed to beautifully adapt to every creative and functional vision, across multiple industries and spaces," said CEO David Williamson, PhD. "For tanneries, brands and designers, this one versatile material offers infinite expressions, through a sustainable and innovative approach."

Modern Meadow to exhibit INNOVERATM-based Mercedes-Benz seat, lifestyle items & online shop at Lineapelle Winter 26/27.

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INNOVERATM is completely animal free – constructed using plant-based proteins, biopolymers, and recycled rubber – resulting in more than 80% renewable carbon content. It replicates the look and feel of collagen found in traditional leather, yet it is lightweight and twice as strong. It can be adapted to any manufacturing and tannery process and customized in color, feel and nap, depending on how it is to be used. It requires no special preservation or storage conditions, which reduces complexity and costs. Modern Meadow's commercial production capabilities make INNOVERATM readily available to customers and simplify potential supply chain issues.

"As a sustainably minded tannery, our Modern Meadow partnership is helping us grow as INNOVERATM easily slips into our existing leather supply chain," said Frank Fiedler, CEO of Heller-Leder and Helcor-Leder-Tec. "INNOVERATM positions us well for the future and new markets."

"At Lineapelle, Modern Meadow will also launch its online shop to ensure companies looking to bring high-quality, sustainable products to market can purchase samples and experience INNOVERATM first-hand in their offices," added Dr. Williamson. "Developed in collaboration with our partner tanneries, these panels are not simply for direct sale – they are a starting point. They exist to spark engagement, enabling designers and brands to begin exploring how they can co-create custom materials and bring new products to life in partnership with tanneries."

Visit the online shop at href="" target="_blank" innovera-worl . Between September 23-30, shoppers can use code INNOVERA20 to save 20% on their sample purchases.

About Modern Meadow & INNOVERATM
INNOVERATM is the transformative material crafted using plant-based proteins, biopolymers and recycled rubber, resulting in more than 80% renewable carbon content. Completely animal-free, INNOVERATM is masterfully engineered to replicate the look and feel of the collagen found in leather. Developed by the bio-design company Modern Meadow (Nutley, New Jersey, USA), INNOVERATM redefines what's possible across the automotive, footwear, furniture and fashion accessories spaces, creating high-performance products with a lower environmental impact. Versatile, functional, immediately scalable and adaptable to any process, INNOVERATM flows seamlessly with creativity: a material that works in perfect harmony with the legacy of tanneries and brands, without compromising on quality or performance. For more information, visit innovera-world or follow the company on Instagram and LinkedIn .

Modern Meadow Media Contact
Jordan Vines
+1 (540) 629-3137
[email protected]

SOURCE Modern Meadow

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