Phoenix Contact Introduces“Customers Also Bought”: Intelligent Recommendations For Your Shopping Experience

Blomberg - September 4, 2025 - Phoenix Contact, a leading provider of solutions for industrial automation, interconnection and interfaces is expanding its digital offering. Customers can now find a new function on the website: "Customers also bought". This feature makes it easier to search for suitable additions and makes online shopping more convenient.

With the introduction of this function, Phoenix Contact is underlining its efforts to continuously improve its service. The tool helps to quickly discover relevant products and make purchasing more efficient.

What does "Customers also bought" mean?

The "Customers also bought" function shows additional products that other customers have purchased together with the item currently being viewed. The recommendations are based on the purchasing behavior of many users.

For example, if you are looking for a specific terminal block, the function suggests suitable accessories such as fixed bridges or end covers as well as other relevant additions. This provides you with practical tips on items that will round off your project. The system is constantly evolving and adapts the recommendations to current trends.

Advantages for customers

The new function makes purchasing at Phoenix Contact noticeably easier, more efficient and safer. Especially for projects in which several components are often required, "Customers also bought" helps to find suitable additions directly and thus save time when searching for products. By displaying relevant recommendations, the system draws customers' attention to products that they might otherwise have overlooked, and they also benefit from greater certainty in their selection, as the suggestions are based on the actual purchases of others. This not only makes it easier to put together coordinated systems, but also ensures sensible, coordinated solutions that support your project, especially in the field of automation and electrical engineering.

How does the recommendation logic work?

The recommendations are based on an analysis of anonymized purchase data. If many customers buy two products together, the system suggests this combination. This means that the suggestions are always up-to-date and practical.

About Phoenix Contact

Phoenix Contact is a globally active family-owned company headquartered in Blomberg, Germany. We are a leader in the development and manufacture of components and systems for electrical engineering, electronics and automation. Over 20,000 employees worldwide are committed to innovative and sustainable solutions.

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