(MENAFN- KNN India) New Delhi, Aug 27 (KNN) India's e-commerce sector is gearing up for a landmark festive season in 2025, with gross merchandise value (GMV) expected to surpass Rs 1.15 trillion - up 20–25% year-on-year, marking the strongest performance in three years.

Analysts at Redseer Strategy Consultants point to a confluence of favorable conditions fueling this surge: recent repo rate cuts have eased borrowing, disposable incomes are rising, rural earnings are improving, and pent-up consumer demand is being unleashed.

As the nation heads into the festive quarter, quick commerce platforms are poised for exceptional growth, with pre-festive sales climbing around 150% year-on-year. Meanwhile,“value commerce” - focused on affordable, price-sensitive offerings - is projected to grow by 30–35%.

Category-wise, fashion, beauty, and home segments are expected to deliver standout performance, each seeing growth in excess of 20%. Electronics and mobile devices are also set to rise by approximately 10%.

The festive shopping wave continues to be dominated by horizontal marketplaces - platforms like Amazon and Flipkart - which are expected to drive nearly two-thirds of total transactions.

Meanwhile, niche and vertical players are holding their ground, maintaining steady growth in specialised areas.

One important caveat lies in the evolving Goods and Services Tax (GST) landscape. Anticipated reforms - potentially reducing GST rates to 5% and 18% - may delay some high-value purchases until after Diwali. Yet, analysts believe this deferment could ultimately amplify consumption in the latter half of the year.

In summary, with supportive macroeconomic trends, rising rural engagement, and diverse e-commerce formats spurring demand across categories, India's festive-season e-commerce is poised for a blockbuster performance.

(KNN Bureau)

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