This summer, APM Monaco has unveiled its much-anticipated Collection Été, and it's already being embraced by some of the Middle East's most stylish women. Influencers Zainab Al Alwan, LJ Loujain Adada, and Mariam Hussein have been spotted wearing key pieces from the collection, proving once again why APM Monaco remains at the forefront of fashion jewelry.

The new collection captures the warmth and vibrancy of the South of France, a place that has long inspired the brand's identity. Each design channels the effortless elegance and inviting charm of Mediterranean summers in golden light, serene beaches, and the relaxed sophistication of coastal living.

At the heart of Collection Été is Les Galets, the French word for pebbles. These smooth, rounded forms echo the natural coastline of the Mediterranean Sea, reflecting the tranquil rhythm of waves meeting stone. By incorporating these organic shapes into necklaces, bracelets, and earrings, APM Monaco has created jewelry that feels both contemporary and timeless. The pieces embody the laid-back yet polished lifestyle that defines the French Riviera.

Another recurring motif is the sunshine ray, a subtle design element that symbolizes the region's radiant golden light. These motifs, understated yet striking, bring a brightness and joy to the collection, while palm tree silhouettes add a touch of tropical elegance. Together, these elements transport the wearer to the promenades of the Côte d'Azur, where the interplay of light and shadow creates a scene of endless summer.

To enhance the collection's summer spirit, APM Monaco has incorporated seasonal stones such as turquoise and malachite. Their bold, refreshing hues contrast beautifully with the warm glow of yellow gold, adding vibrant pops of color that make each piece a statement in itself. Whether worn casually during the day or styled for evening elegance, the collection is designed to be versatile, easy to wear, and perfect for mixing and matching.

This versatility was on full display as Zainab Al Alwan, Loujain Adada, and Mariam Hussein styled the collection in their own unique ways. Zainab highlighted the collection's playful side, pairing turquoise accents with effortless summer looks. Loujain brought out the collection's timeless elegance, demonstrating how easily the pieces complement more formal styling. Meanwhile, Mariam showcased the jewelry's bold, trend-forward edge, wearing standout designs that captured attention while remaining refined.

Together, the three influencers exemplify what APM Monaco stands for: a brand that merges fashion with lifestyle, elegance with accessibility, and luxury with everyday joy. APM Monaco is not just jewelry; it's a feeling. The brand has long described itself as“chic, fashion, and smile,” and with Collection Été, that spirit shines brighter than ever.

From its roots in Monaco to its presence across global fashion hubs, APM has built a reputation as a leader in the silver jewelry market, celebrated for its creativity and craftsmanship. With this latest collection, the maison once again captures the essence of summer and offers jewelry lovers around the world a way to carry a piece of the French Riviera with them, wherever they go.

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