(MENAFN- PRovoke) HONG KONG - The Singapore Tourism Board (STB) has appointed PLUG as its public relations agency of record in Hong Kong, following a pitch that started in May 2025. The appointment is for a minimum of two years, with the option to extend up to five years.

Hong Kong remains one of STB's most important markets, with strong cultural, business, and travel ties to Singapore. Through this new partnership, STB aims to deepen its presence in the city and continue inspiring Hong Kong travellers to discover fresh experiences in Singapore, whether for leisure or business.

PLUG was selected for its fresh perspective and original approach to promoting Singapore's tourism offerings under the“Passion Made Possible” brand. The agency's diverse expertise across consumer and corporate sectors was also a key factor, positioning it well to support the breadth of Singapore's vibrant tourism landscape-from lifestyle and culture to meetings, incentives, conferences, and exhibitions (MICE).

As part of its remit, PLUG will manage a comprehensive PR programme including media and influencer relations, digital and social marketing services, as well as crisis and issue management.

“Hong Kong has always been an important market for us. We're excited to partner with PLUG to continue building a strong presence here and inspiring Hong Kong travellers to discover all that Singapore has to offer. PLUG's fresh perspective and comprehensive expertise stood out, and we are confident they will help us showcase a new side of Singapore and reconnect with our Hong Kong friends," said Andrew Phua, chief representative and executive director of Greater China.

“Hong Kong and Singapore share a dynamic energy. Our partnership with the Singapore Tourism Board isn't just about promoting a destination; it's about connecting two of the world's most exciting cities. We are thrilled to be supporting the Singapore Tourism Board and showing Hong Kong travellers a new side of Singapore, whether they're looking for their next holiday or a strategic business opportunity," added Alex Zenovic, executive director at PLUG.

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