TikTok and Anghami make streaming Nancy Ajram’s ‘Nancy 11’ easier than ever with new ‘Add to Music App’ feature

(MENAFN- Current Global) Dubai, UAE, 17 July, 2025: Whether it’s a viral earworm, a snippet from your For You feed, or a song that hits just right, starting today, TikTok users in the Middle East and North Africa can now instantly save their favourite tracks from TikTok straight to their Anghami music libraries with the new ‘Add to Music App’ feature.

Now with just one tap, TikTok users across the region can keep the music going on Anghami - without missing a beat. ‘Add to Music App’ lets music fans save the songs they discover on TikTok directly to their preferred music streaming service, right at the moment of discovery. Since its global rollout in 2024, ‘Add to Music App’ has generated well over a billion track saves - and many billions more streams - on music streaming services.

‘Add to Music App’ appears as an Add Song button next to a track name at the bottom of a TikTok video in the For You Feed, inviting users to save the song to the music streaming service of their choice. The first time a user taps the Add Song button, they can select Anghami as their default platform, where the track will be added to the user's 'Likes'. This preference can be changed anytime via Settings and Privacy on TikTok.

Following the first use of the ‘Add to Music App’ feature, Anghami will then become the default music streaming service for future track saves. Users can also use the feature from an artist's Song Page.

"TikTok is already known as the global home of music discovery, and ‘Add to Music App’ takes it a step further by letting listeners instantly save and stream the tracks they love," said Lindsey Zikry, TikTok's Global Product Partnerships Lead. "We are thrilled to be partnering with Anghami - a leading streaming service in the Middle East and North Africa - as the latest ‘Add to Music App’ partner."

“This integration is a powerful step in connecting music discovery and music streaming,” said Wael Hourani, Product Director at Anghami. “As the leading platform for Arabic and international music in the region, Anghami is proud to be partnering with TikTok to make it easier than ever for users to instantly find, save and stream the songs they love.’
This innovation arrives at a pivotal moment as Believe, one of the world’s leading digital music companies, proudly announces a major milestone in its MENA expansion with the launch of its Artist Services (AS) division in the region. This exciting new chapter is marked by the signing of Nancy Ajram underscoring Believe’s commitment to investing in iconic talent and shaping the future of music in the region.
With Nancy Ajram’s latest album ‘Nancy 11’ set to release on July 17, coinciding with the rollout of TikTok’s latest feature, the global music icon encourages fans to use TikTok to save their favourite tracks from the album directly to their Anghami Library.

"We are incredibly proud and excited to collaborate with global music icon Nancy Ajram on the release of her latest album ‘Nancy 11’, which is out today," said Georges 'Josh' Rouhana, TikTok Music Partnerships Lead in MENA. "Thanks to TikTok's new 'Add to Music App' feature we can help fans save their new favourite Nancy Ajram tracks directly to their Anghami Library, making streaming her music easier than ever."

This integration supports TikTok’s growing role in the music ecosystem, helping artists turn virality into lasting fan engagement and giving listeners more control over how and where they enjoy the music they discover.

The ‘Add to Music App’ feature is rolling out now for users in MENA, including the UAE, Saudi Arabia, Egypt, and more - giving millions of users across the region direct access to stream their favourite TikTok-discovered tracks on Anghami.

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