Doha: Qatar Insurance Company (QIC), the leading insurer in Qatar and the MENA region, has been awarded the“Customer Experience Initiative of the Year in Qatar” title at the 2025 Insurance Asia Awards. The accolade was announced during the program's annual awards ceremony held last week in Singapore, attended by representatives from leading insurers across the continent.

This prestigious recognition underscores QIC's success in delivering a seamless and innovative customer journey through its QIC App, the company's flagship platform. Designed to cover the daily digital needs of everyone in Qatar, the app has significantly simplified users' experiences, enabling them to instantly understand their coverage needs, purchase policies in just a few clicks, and conveniently access a suite of non-insurance services related to everyday life.

Commenting on the award, Salem Al Mannai, Group CEO of QIC, said:“We are honored to be recognized once again by one of the most respected insurance award programs in Asia, and to see our solutions acknowledged by a panel of renowned industry experts. This achievement affirms the strength of QIC's digital strategy, and our ongoing commitment to enhancing the customer journey with cutting-edge, user-centric solutions. Our investment in digital innovation over the past few years has allowed us to consistently deliver better access to the best coverage for everyone in Qatar, and we look forward to building on this momentum and setting new benchmarks for digital excellence at local and regional levels.”

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