Omnicom PR Agencies Down 9.3% In Q2 Amid Economic Instability

(MENAFN- PRovoke) NEW YORK - Omnicom PR revenue plunged 9.3% in the second quarter of 2025, the second consecutive quarterly drop in a year marked by economic and political uncertainty.

Omnicom PR Group - which includes FleishmanHillard, Ketchum and Porter Novelli - once again was outperformed by all but one of the holding company's other disciplines, branding & retail commerce, whose quarterly year-over-year revenue was down 16.9%. OPRG lagged behind media & advertising, (+8.2), precision marketing (+5% ), experiential, (+ 2.9%)and execution % support (+1.5%% ), as well as healthcare, which experienced a decline (-4.9%).

Revenue in the second quarter of 2025 increased $161.8 million, or 4.2%, to $4,015.6 million. Worldwide revenue growth in the second quarter of 2025 compared to the second quarter of 2024 was led by an increase in organic revenue of $116.8 million, or 3.0%. Acquisition revenue, net of disposition revenue, increased revenue by $2.6 million, or 0.1%. The impact of foreign currency translation increased revenue by $42.4 million, or 1.1%.

Organic growth by region in the second quarter of 2025 compared to the second quarter of 2024 was as follows: 3% for the United States, 2.5% for Euro Markets & Other Europe, 6.5% for Asia Pacific, 18% for Latin America, 2.4% for Other North America, and 0.9% for the Middle East & Africa, partially offset by a decline of 2.5% for the United Kingdom.

"We delivered solid 3.0% organic revenue growth this quarter even in the face of ongoing macroeconomic and geopolitical uncertainty - underscoring once again the resilience and agility of our business," said chairman and CEO John Wren. "Our continued investment in our innovative operating platform, Omni, is driving superior business outcomes for our clients while enhancing operational efficiency across our organization.”

The Q2 report comes on the heels of a downturn in Q1 , when revenue dropped 4.5% after a positive close to 2024 , which saw OPRG revenues up 3.7% for the year as a whole and 10.3% during Q4.

It also comes as Omnicom's acquisition of Interpublic, announced in December, works its way through the regulatory process.

“We also achieved a key milestone in our transformational acquisition of Interpublic, successfully clearing U.S. antitrust review and moving closer to an expected close later this year,” Wren said.“As we look ahead, I am more optimistic than ever about the significant growth opportunities this strategic transaction will create for our people, clients, and shareholders."

Most observers believe the deal will create the world's largest marketing services group with combined 2023 revenue of $25.6 billion. The merged entity will be parent to four of the world's top 20 public relations agency brands

In terms of public relations, Omnicom owns top 20 firms FleishmanHillard and Ketchum, as well as smaller operations such as Porter Novelli and MMC and several public affairs brands. Interpublic is parent to The Weber Shandwick Collective (which includes Current Global) and Golin.

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