Strategic Collaboration Between OMRAN and Sharakah to Enable Omani SMEs and Promote Innovation

(MENAFN- Prime Advertising LLC) In a strategic move to support economic diversification and empower entrepreneurship in the Sultanate of Oman, Sharakah, an SME development organization, has signed a Memorandum of Understanding with OMRAN Group, the government’s executive arm for tourism development, to jointly support SMEs across the country.
This collaboration reflects the shared commitment of both entities to strengthen Oman’s SME ecosystem by leveraging Sharakah’s expertise in financial and advisory solutions, alongside OMRAN Group’s wide-ranging tourism development initiatives. The partnership also aims to elevate both parties' market presence through joint marketing campaigns and collaborative events.
Commenting on the agreement, Ali bin Ahmed Muqaibal, CEO of Sharakah, stated: "This collaboration with OMRAN Group marks a pivotal step in our efforts to empower Omani entrepreneurs and promote the entrepreneurship culture. By combining our financial and advisory expertise with the Group’s prominent position in the tourism sector, we can drive tangible impact within the SME ecosystem and contribute to building a resilient, innovation-led national economy."
For his part, Dr. Hashil bin Obaid Al Mahrouqi, CEO of OMRAN Group, added: "Our partnership with Sharakah is an extension of OMRAN Group’s ongoing commitment to supporting Oman’s SME ecosystem and enabling it to play a vital role in driving economic growth. Through this strategic alliance, we aim to strengthen the synergy between tourism development and local entrepreneurship, contributing to the creation of sustainable economic opportunities and long-term value aligned with Oman Vision 2040."
The collaboration will focus on providing comprehensive support to SMEs nominated by OMRAN Group. These enterprises will be nurtured and empowered to enhance their competitiveness both locally and internationally, serving as exemplary models of sustainable business. Sharakah will offer the necessary financing, as well as specialized advisory services in key areas such as strategic planning, financial management, and market expansion, in addition to tailored mentorship on innovation and business growth.
This partnership forms part of broader national efforts to promote sustainable development in Oman—by fostering entrepreneurship, creating employment opportunities, and building the capacities of local enterprises—ultimately supporting the aspirations of Oman Vision 2040 for a prosperous, diversified economy and an inclusive, productive society.

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