SOPHIE TURNER RETURNS TO THE SOUTH OF FRANCE TO REIGNITE HER LOVE AFFAIR WITH THE ST-GERMAIN HUGO SPRITZ

(MENAFN- PR Newswire)

Brand-New Short Film Spotlights Internationally Acclaimed Actress Inviting the World to 'Sip Into Something Fresher' As She Crafts the Perfect ST-GERMAIN Hugo Spritz

Turner's global campaign with ST-GERMAIN expands in its second year, serving up celebrated chef collaborations, a French Riviera-inspired NYC pop-up, and a fresh new wave of creative content

HAMILTON, Bermuda, May 21, 2025 /PRNewswire/ -- This summer, ST-GERMAIN^® Elderflower Liqueur announces a dazzling second act, with actress and global style icon Sophie Turner celebrating the return of the ST-GERMAIN Hugo Spritz as the ultimate cocktail of the season. Last year, Sophie chose to take a fresher path, and this year, she continues to embrace the lighter side of life with a ST-GERMAIN Hugo Spritz in hand. Sophie stars in a rom-com-inspired sequel to last year's campaign short film, only this time around, she's the one stepping behind the bar. With her signature wit (and lack of culinary prowess), Sophie shows fans just how simple it is to elevate everyday spritz moments with a touch of French flair and the ST-GERMAIN Hugo Spritz. The campaign will continue throughout the season, with culinary digital content collaborations helping Sophie enhance her skills in the kitchen, while activations around the globe, including a "La Terrasse" pop-up at Nordstrom's New York City flagship, give guests a chance to bask in the beauty of living brightly.

Sophie Turner "Sip Into Something Fresher" ST-GERMAIN Campaign, Photo Credit: Matt Canals, Courtesy of St-Germain
"Sip Into Something Fresher" ST-GERMAIN Campaign short film
"Sip Into Something Fresher" ST-GERMAIN Campaign, how to make the perfect ST-GERMAIN Hugo Spritz with Sophie Turner >11⁄2 oz ST-GERMAIN Elderflower Liqueur
2 oz MARTINI Prosecco
2 oz Sparkling water
Mint sprig & Lime wedge for garnish
Directions: Add ice into a wine glass. Pour ST-GERMAIN and top with sparkling wine and soda water. Stir the drink to combine all the ingredients. Garnish with a mint sprig and lime wedge.

ABOUT ST-GERMAIN ELDERFLOWER LIQUEUR
ST-GERMAIN is a French liqueur made using fresh, wild, handpicked elderflower blossoms. ST-GERMAIN brings a dash of inspiration and a touch of something playful and unexpected to your favorite cocktail, be that a Hugo Spritz, Margarita, Elderfashioned, Royale or a creation of your own design. The fresh, wild elderflowers help give ST-GERMAIN its distinctive sweet, bright and light taste that is unforgettable once tasted: indulgent, yet delicate with a sweetness, and hints of honeysuckle and pear. Gently blended in France using the Savoir-Faire of our Master Liqueurist and Master of Botanicals, ST-GERMAIN is acclaimed for its uncanny ability to add a universally delicious twist to any cocktail. ST-GERMAIN has received some of the highest accolades in the spirits industry and has been heralded as one of the most influential cocktail components of the last decade.

The ST-GERMAIN Elderflower Liqueur brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

Please ENJOY ST-GERMAIN RESPONSIBLY.

ST-GERMAIN, ITS TRADE DRESS AND VIE PARISIENNE EN BOUTEILLE ARE TRADEMARKS.

*Source: Google Search Data (2024)
**Source: Bacardi Annual Cocktail Trends Report (2024)

SOURCE ST-GERMAIN Elderflower Liqueur

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE? 440k+
Newsrooms &
Influencers 9k+
Digital Media
Outlets 270k+
Journalists
Opted In GET STARTED

MENAFN21052025003732001241ID1109577196