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In his meeting with heads of Apple, Pfizer, Mastercard, Cargill and others on Sunday (March 23), China's Vice Premier He Lifeng reaffirmed the country's business potential and sincerity in welcoming more investment from multinational companies.

China's goodwill is reflected in its endeavors to improve the business environment. The Chinese Ministry of Commerce said in March that it has addressed more than 500 issues for foreign-funded companies via roundtable meetings.

So far, China has allowed 13 foreign-invested companies to access value-added telecommunications services. Additionally, more than 40 foreign-funded biotechnology projects have been launched and three new hospitals entirely owned by foreign entities have won approval to operate.

Nearly 90% of businesses operating in China are“very satisfied” or“relatively satisfied” with the country's overall business environment last year, according to a survey released by the China Council for the Promotion of International Trade in January.

The surveyed companies gave China's business environment a rating of 4.37 out of 5, marking an improvement of 2.1 percentage points compared to 2023.

While some American politicians, citing national security concerns, have been working to drive multinational corporations and enterprises away from China, global investors are interestingly acting against their government's will.

Despite Washington's tariff pressure, a remarkable number of American business leaders , including Apple's Tim Cook, Pfizer's Albert Bourla, and FedEx's Rajesh Subramaniam, have signed up for the two-day event in Beijing – an apparent demonstration of their enthusiasm for the Chinese market.

“This is a market where the consumer moves incredibly fast. The consumer is the most digitally engaged consumer that we have. And as we meet the demands of this consumer with innovation, we are better able to serve the rest of the world with those innovations,” Joanne Crevoiserat, CEO of US-based luxury goods company Tapestry, said in an interview with CGTN.

Investor preferences are reflected in stock market valuations. While the US stock market saw a catastrophic downturn in March – losing a staggering $5.28 trillion in value in just three weeks, the MSCI China Index marked its best start to the year – surging 19% as of March 9, as reported by investment bank Goldman Sachs.