Five Mascots That Made History

(MENAFN- Swissinfo) Whether at sporting events or in advertising, mascots are loyal companions that evoke emotions and create a sense of identity. From Shuss, the first Olympic mascot, to the dancing cult cow Cooly, each character has a unique story behind it. This content was published on March 5, 2025 - 14:52 3 minutes SRF

• Deutsch de Fünf Maskottchen, die Geschichte schrieben Original Read more: Fünf Maskottchen, die Geschichte schriebe
• Français fr Ces cinq mascottes qui ont écrit l'histoire Read more: Ces cinq mascottes qui ont écrit l'histoir
• Italiano it La storia è fatta anche di mascotte Read more: La storia è fatta anche di mascott
• Русский ru Пять символов-талисманов, вошедших в историю Read more: Пять символов-талисманов, вошедших в истори

The Eurovision Song Contest (ESC) mascot is just one of many in modern history. Here, we present five“lucky charms” that stand out due to their fascinating backgrounds and quirky appearances.

1. Shuss – the first unofficial Olympic mascot
IOC

In 1968, the mascot Shuss, a small figure on skis, was created for the Winter Olympics in Grenoble, France. Designers had only a short time to bring Shuss to life, but he quickly became a recognisable symbol. Though unofficial, Shuss was the first Olympic mascot and was immortalised on keyrings, pins, magnets, watches, and even inflatable versions.

2. Snowli – the assistant ski instructor
Teachers from the Swiss Ski School pose with Snowli in the Vaud holiday resort of Villars. Keystone/Fabrice Coffrini

Anyone who has been on a ski holiday-especially with children-may have encountered Snowli. This mascot represents Swiss ski schools and is a familiar sight on the slopes. While Snowli resembles a rabbit, it is actually a hybrid creature designed to engage and entertain young skiers.

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