(MENAFN- GlobeNewsWire - Nasdaq) The increasing adoption of immersive shopping experiences, NFT-driven transactions, and virtual stores is fueling market expansion globally.

Pune, March 17, 2025 (GLOBE NEWSWIRE) -- Metaverse in E-Commerce Market Size Analysis:

“ According to the SNS Insider report, the Metaverse in E-commerce Market was valued at USD 12.63 billion in 2023 and is estimated to reach USD 368.73 billion by 2032, growing at a CAGR of 44.32% from 2024 to 2032. ”

Get a Sample Report of Metaverse in E-Commerce Market @

Major Players Analysis Listed in this Report are:

• Amazon.com Inc. (Amazon Web Services, Amazon Sumerian)
• Alibaba Group (Alibaba Cloud, Taobao Life)
• Meta Platforms, Inc. (Horizon Worlds, Meta Quest)
• Tencent Holdings Ltd. (Tencent Cloud, Super QQ Show)
• Nvidia Corporation (Omniverse, RTX Graphics Cards)
• Epic Games, Inc. (Fortnite, Unreal Engine)
• Roblox Corporation (Roblox Studio, Roblox Marketplace)
• Unity Technologies, Inc. (Unity Engine, Unity Metacast)
• Nextech AR Solutions Corp. (ARway, HoloX)
• The Sandbox (Sandbox Game, SAND Token)
• Decentraland (Decentraland Marketplace, MANA Token)
• Microsoft Corporation (Mesh for Teams, HoloLens)
• Antier Solutions Pvt. Ltd. (Metaverse Development, NFT Marketplace Development)
• Innowise Group (VR Commerce Solutions, Metaverse Store Development)
• Aetsoft Inc. (Metaverse Platform Development, NFT Marketplace Solutions)
• Google (Google ARCore, Google Cloud XR)
• Shopify (Shopify AR, Shopify Virtual Try-On)
• Magic Leap (Magic Leap 2, Magicverse)
• HTC Corporation (VIVE VR, VIVERSE)
• Samsung Electronics (Samsung XR, Gear VR)
• Infinite Reality (iR) (Metaverse Experience Platform, Digital Twin Solutions)
• DressX (Digital Fashion Marketplace, AR Wearables)
• VRChat (VRChat World, VRChat Avatars)
• Somnium Space (Somnium Web, Somnium VR)

Metaverse in E-Commerce Market Report Scope:

Report Attributes	Details
Market Size in 2023	USD 12.63 Billion
Market Size by 2032	USD 368.73 Billion
CAGR	CAGR of 44.32% From 2024 to 2032
Base Year	2023
Forecast Period	2024-2032
Historical Data	2020-2022
Key Regional Coverage	North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe [Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Key Growth Drivers	Immersive Shopping Experiences Redefine E-Commerce with Virtual Stores, 3D Visualization, and AI-Driven Personalization for Enhanced Customer Engagement and Conversions.

Do you have any specific queries or need any customization research on Metaverse in E-Commerce Market, Make an Enquiry Now@

By Platform: AR/VR Headset Leads, Mobile/Tablets to Register Fastest Growth

In 2023, AR/VR Headset segment dominated the market and accounted for 45% of revenue share, with growing prevalence of immersive marketing. Meta, HTC, and Apple have a VR shopping experience on the way that is going to let customers test products in VR in a high-quality testing environment before buying it. In addition, the growth of this segment is being fueled by the use of haptic technology and AI-driven personalization.

The Mobile/Tablets segment is anticipated to register the fastest growth rate in terms of CAGR between 2024 and 2032 due to the growing shift of consumers towards on-the-go access to virtual shopping platforms. Sustained 5G penetration and AR focused mobile applications, together are seamless embedding metaverse commerce within mobile and real-world friendly devices, bringing it to a wider audience.

By Technology: Virtual Reality & Augmented Reality Dominate, Edge Computing to Grow Rapidly

The Virtual reality & augmented reality dominated the market and accounted for 41% of revenue share. Virtual stores that use 3D product visualization, AI avatars, and digital dressing rooms to provide a seamless shopping experience have disrupted e-commerce and are transforming the e-fashion value chain and AR/VR will surely be a part of retailers' bricks-and-mortar strategies for the future.

The Edge Computing segment is expected to grow at the fastest CAGR during the forecast period, improving real-time capabilities in processing AI-based suggestions of products/services and immersive shopping experiences. The ultra-low-latency and high-data-processing capabilities, and connectivity options will help in the rapid growth of metaverse commerce in this area.

By Application: Virtual Events Lead, Virtual Stores to Witness Fastest Growth

Virtual Events dominated the market and accounted for significant revenue share in 2023 with brands hosting experiential product launches, interactive showcases, and influencer marketing in immersive environments. Top brands like Nike, Amazon, and Gucci are leveraging digital moments to provide consumers with real-time engagement, pushing further demand for virtual commerce solutions.

Virtual Stores segment is expected to grow at the fastest CAGR, with retailers developing virtual stores powered by AI. Brands have begun to transition to entirely digital shopping spaces to improve customer experiences and drive engagement with ever-increasing investments in 3D modeling, AR shopping assistants, and AI-powered recommendations.

Metaverse in E-Commerce Market Segmentation:

By Platform

• Desktop
• Mobile/Tablets
• AR/VR Headset

By Technology

• Blockchain
• Virtual Reality (VR) & Augmented Reality (AR)
• Edge Computing
• Others

By Application

• Virtual Stores
• Virtual Events

Buy an Enterprise-User PDF of Metaverse in E-Commerce Market Analysis & Outlook 2024-2032@

Key Regional Developments: North America Dominates the Market while Asia-Pacific to Register the Fastest CAGR

North America dominated the market and held the largest share of more than 35% of the market due to the early adoption of metaverse technologies, rising investments by tech giants such as Meta, Microsoft, and Amazon, and high consumer affordability for AR/VR-based shopping experience. Market expansion is also amplified due to the presence of major retail players who capitalize on blockchain-based transactions as well as NFT marketplaces.

Asia-Pacific region is anticipated to have the fastest CAGR over the forecast period owing to the growing e-commerce market, high smartphone penetration and swift adoption of AR/VR commerce solutions. Metaverse commerce in the region is being fueled by countries such as China, Japan, and South Korea, which are pouring resources into technologies like AI-controlled virtual shopping platforms and blockchain-based payment systems.

Recent Developments in the Metaverse In E-commerce Market (2024)

• February 2024 – Meta introduced AI-powered virtual shopping assistants to enhance metaverse-based retail experiences.
• March 2024 – Amazon expanded its virtual store initiative, integrating blockchain-based digital transactions.
• April 2024 – Microsoft launched metaverse-enabled retail solutions, allowing brands to create immersive e-commerce stores.

Table of Contents – Major Key Points

1. Introduction

2. Executive Summary

3. Research Methodology

4. Market Dynamics Impact Analysis

5. Statistical Insights and Trends Reporting

6. Competitive Landscape

7. Metaverse In E-commerce Market Segmentation, By Platform

8. Metaverse In E-commerce Market Segmentation, By Technology

9. Metaverse In E-commerce Market Segmentation, By Application

10. Regional Analysis

11. Company Profiles

12. Use Cases and Best Practices

13. Conclusion

Access Complete Report Details of Metaverse in E-Commerce Market Analysis Report 2024-2032@

[For more information or need any customization research mail us at ...]

SNS Insider Offering/ Consulting Services:

Go To Market Assessment Service

Total Addressable Market (TAM) Assessment

Competitive Benchmarking and Market Share Gain

About Us:

SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company's aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.

CONTACT: Contact Us: Jagney Dave - Vice President of Client Engagement Phone: +1-315 636 4242 (US) | +44- 20 3290 5010 (UK)

MENAFN17032025004107003653ID1109323176