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Adventure Tourism Market Size To Worth USD 1,682.28 Billion By 2032 CAGR Of 9.42% During 2025-2032
(MENAFN- EIN Presswire)
Tourist activities, including scuba diving, climbing, trekking, and rafting that provide excitement beyond comfort zone come under adventure tourism. The growing spending by travelers on tourism activities that involve excitement coupled with rising demand for related custom tour packages are augmenting the market expansion.
There was a steep decrease on consumer spending on adventure tours due to restrictions on travel, surge in health concerns, and lockdowns amid the COVID-19 pandemic. In addition, the market witnessed a severe influence on account of the shutdown of accommodation facilities and adventure tours and limitations in the accessibility to transportation facilities among travelers. Despite this, restarting of adventure tourism facilities and ease in lockdown restrictions have bolstered the number of travelers that make use of adventure tourism services across the globe in the post-COVID-19 scenario.
Fortune Business InsightsTM offers these insights in its comprehensive research report titled“Adventure Tourism Market Size, Share, Growth, and Forecast Report, 2025-2032.” The report provides an in-depth analysis of the adventure tourism, including detailed forecasts and trends shaping its growth over the coming years.
Get a Free Sample Research PDF:
Report Scope & Segmentation:
Market Size Value in 2024: USD 804.51 Billion
Market Size Value in 2032: USD 1,682.28 Billion
Growth Rate: CAGR of 9.42% (2025-2032)
Base Year: 2024
Historical Data: 2019-2023
Years Considered for the Study: 2019-2032
No. of Report Pages: 249
Segments Covered: By Type (Hard, Soft [Camping, Hunting, Hiking, and Others], and Others), By Age Group (Below 30 Years, 30 - 50 Years, and Above 50 Years).
Regional Scope: North America, Europe, Asia Pacific, South America, Middle East & Africa
Growth Drivers: Rising Interest Toward Experiential Traveling Experience to Boost Market Growth | Growing Social Media Influence on Consumers to Favor Market Expansion
Competitive Landscape:
Market Leaders Focus on Mergers to Get Greater Brand Reputation
Prominent players emphasize mergers & acquisitions to get a greater brand reputation while keeping ahead of their competition. For example, in January 2024, Travel + Leisure Co., a leisure travel and global membership firm, announced the acquisition of Accor's Vacation Club business for USD 48.4 million.
List of Key Players Mentioned in the Report:
.Active Adventures (New Zealand)
.Intrepid Travel (Australia)
.Butterfield & Robinson (Canada)
.G Adventures (Canada)
.TUI Group (Germany)
.Geographic Expeditions Inc. (U.S.)
.ROW Adventures (U.S.)
.Mountain Travel Sobek (U.S.)
.Cox & Kings Ltd. (U.K.)
.Discovery Nomads (U.K.)
Segmentation Analysis:
Growing Number of Hiking Locations to Expedite the Soft Segment Expansion
On the basis of type, the market is segregated into soft, hard, and others. The soft segment led the market in 2023 due to the surging number of hiking locations and camping sites across the globe. This factor leads to the popularity of soft activities, boosting the market share.
30-50 Years Segment Dominates Driven by Evolving Trend of Family Trips
By age group, the market is divided into 30-50 years, above 50 years, and below 30 years. The 30-50 years segment accounts for the largest adventure tourism market share on account of the significant evolving trend of family trips within this demographic, owing to the requirement for more memorable experiences and family time.
From the regional outlook, the market is classified into Europe, the Middle East & Africa, South America, North America, and Asia Pacific.
Browse Detailed Summary of Research Report with TOC:
Key Factors Driving the Global Adventure Tourism Market:
Surging Demand for Customized Tourism Packages to Proliferate Market Expansion
Consumers can personalize their traveling packages as per their preferences and tastes by using customized tourism packages. Moreover, players emphasize creating specialized adventure packages customized to particular skill levels, demographics, or interests, including eco-conscious outdoor experiences, family-friendly adventures, and others.
However, increasing safety concerns may hinder demand for these services, impeding the adventure tourism market growth.
Regional Insights:
Europe Leads Propelled by Growing Demand for Culture-related Adventure Travel
Europe registers the largest market share on account of the rising demand for culture-related adventure travel among travelers. This, along with the surging trend of traveling and exploration of undiscovered cultural destinations in Italy, Spain, and Germany is contributing to the regional growth.
North America adventure tourism market depicted the second-dominating position in 2023, which can be ascribed to the growing international travels in Mexico and the U.S. The emerging outdoor leisure and recreation trends and the growing availability of custom holiday packages focused on couples boost service revenues, further leading to market expansion.
Recent Major Developments in the Global Adventure Tourism Market:
January 2024: Active Adventures, a New Zealand-based adventure tourism company, launched its new Italian & Swiss Alps Hiking Adventure. According to the company, the adventure offers small group trips across Monte Rosa massif.
August 2023: Modern Adventure, a provider of group tours and experiences, invested USD 4.8 million to expand its services business in the U.S.
June 2023: Tourism Adventure Group (TAG), a global travel company, acquired Work & Travel Company, a shop service provider in Australia and New Zealand. This acquisition will enable the company to expand its business presence in these countries.
Get a Quote Now:
Read Related Insights:
Ecotourism Market Size, Share, Growth and Forecast, 2032
Golf Tourism Market Share, Growth, Report, 2032
Key companies covered in the adventure tourism market are Active Adventures, Intrepid Travel, G Adventures, ROW Adventures, Cox & Kings Ltd., & others.
Rising Interest Toward Experiential Traveling Experience to Boost Market Growth” - Fortune Business InsightsNY, UNITED STATES, March 11, 2025 /EINPresswire / -- The global adventure tourism market size was valued at USD 804.51 billion in 2024. The market is projected to grow from USD 896.06 billion in 2025 to USD 1,682.28 billion by 2032, exhibiting a CAGR of 9.42% during the forecast period.Tourist activities, including scuba diving, climbing, trekking, and rafting that provide excitement beyond comfort zone come under adventure tourism. The growing spending by travelers on tourism activities that involve excitement coupled with rising demand for related custom tour packages are augmenting the market expansion.
There was a steep decrease on consumer spending on adventure tours due to restrictions on travel, surge in health concerns, and lockdowns amid the COVID-19 pandemic. In addition, the market witnessed a severe influence on account of the shutdown of accommodation facilities and adventure tours and limitations in the accessibility to transportation facilities among travelers. Despite this, restarting of adventure tourism facilities and ease in lockdown restrictions have bolstered the number of travelers that make use of adventure tourism services across the globe in the post-COVID-19 scenario.
Fortune Business InsightsTM offers these insights in its comprehensive research report titled“Adventure Tourism Market Size, Share, Growth, and Forecast Report, 2025-2032.” The report provides an in-depth analysis of the adventure tourism, including detailed forecasts and trends shaping its growth over the coming years.
Get a Free Sample Research PDF:
Report Scope & Segmentation:
Market Size Value in 2024: USD 804.51 Billion
Market Size Value in 2032: USD 1,682.28 Billion
Growth Rate: CAGR of 9.42% (2025-2032)
Base Year: 2024
Historical Data: 2019-2023
Years Considered for the Study: 2019-2032
No. of Report Pages: 249
Segments Covered: By Type (Hard, Soft [Camping, Hunting, Hiking, and Others], and Others), By Age Group (Below 30 Years, 30 - 50 Years, and Above 50 Years).
Regional Scope: North America, Europe, Asia Pacific, South America, Middle East & Africa
Growth Drivers: Rising Interest Toward Experiential Traveling Experience to Boost Market Growth | Growing Social Media Influence on Consumers to Favor Market Expansion
Competitive Landscape:
Market Leaders Focus on Mergers to Get Greater Brand Reputation
Prominent players emphasize mergers & acquisitions to get a greater brand reputation while keeping ahead of their competition. For example, in January 2024, Travel + Leisure Co., a leisure travel and global membership firm, announced the acquisition of Accor's Vacation Club business for USD 48.4 million.
List of Key Players Mentioned in the Report:
.Active Adventures (New Zealand)
.Intrepid Travel (Australia)
.Butterfield & Robinson (Canada)
.G Adventures (Canada)
.TUI Group (Germany)
.Geographic Expeditions Inc. (U.S.)
.ROW Adventures (U.S.)
.Mountain Travel Sobek (U.S.)
.Cox & Kings Ltd. (U.K.)
.Discovery Nomads (U.K.)
Segmentation Analysis:
Growing Number of Hiking Locations to Expedite the Soft Segment Expansion
On the basis of type, the market is segregated into soft, hard, and others. The soft segment led the market in 2023 due to the surging number of hiking locations and camping sites across the globe. This factor leads to the popularity of soft activities, boosting the market share.
30-50 Years Segment Dominates Driven by Evolving Trend of Family Trips
By age group, the market is divided into 30-50 years, above 50 years, and below 30 years. The 30-50 years segment accounts for the largest adventure tourism market share on account of the significant evolving trend of family trips within this demographic, owing to the requirement for more memorable experiences and family time.
From the regional outlook, the market is classified into Europe, the Middle East & Africa, South America, North America, and Asia Pacific.
Browse Detailed Summary of Research Report with TOC:
Key Factors Driving the Global Adventure Tourism Market:
Surging Demand for Customized Tourism Packages to Proliferate Market Expansion
Consumers can personalize their traveling packages as per their preferences and tastes by using customized tourism packages. Moreover, players emphasize creating specialized adventure packages customized to particular skill levels, demographics, or interests, including eco-conscious outdoor experiences, family-friendly adventures, and others.
However, increasing safety concerns may hinder demand for these services, impeding the adventure tourism market growth.
Regional Insights:
Europe Leads Propelled by Growing Demand for Culture-related Adventure Travel
Europe registers the largest market share on account of the rising demand for culture-related adventure travel among travelers. This, along with the surging trend of traveling and exploration of undiscovered cultural destinations in Italy, Spain, and Germany is contributing to the regional growth.
North America adventure tourism market depicted the second-dominating position in 2023, which can be ascribed to the growing international travels in Mexico and the U.S. The emerging outdoor leisure and recreation trends and the growing availability of custom holiday packages focused on couples boost service revenues, further leading to market expansion.
Recent Major Developments in the Global Adventure Tourism Market:
January 2024: Active Adventures, a New Zealand-based adventure tourism company, launched its new Italian & Swiss Alps Hiking Adventure. According to the company, the adventure offers small group trips across Monte Rosa massif.
August 2023: Modern Adventure, a provider of group tours and experiences, invested USD 4.8 million to expand its services business in the U.S.
June 2023: Tourism Adventure Group (TAG), a global travel company, acquired Work & Travel Company, a shop service provider in Australia and New Zealand. This acquisition will enable the company to expand its business presence in these countries.
Get a Quote Now:
Read Related Insights:
Ecotourism Market Size, Share, Growth and Forecast, 2032
Golf Tourism Market Share, Growth, Report, 2032
Ashwin Arora
Fortune Business InsightsTM Pvt. Ltd.
+ +1 833-909-2966
email us here
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